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This article applies to selling in: United States

Seller Fulfilled Prime shipping requirements

When you enable a shipping template for Seller Fulfilled Prime, the template will automatically configure the default minimum settings, including removing the Expedited Shipping option and requiring free Standard Shipping to the continental United States (the lower 48 states). You can also add optional shipping methods such as Free Economy or International shipping options or edit certain seller-set ship rates (see Table 1 below) at this time.

Table 1 details what customers will have to pay for all Amazon Prime Shipping methods.

Shipping method Prime customers Non-Prime customers
Two-Day – Continental US (2-3 Business Days) Free Seller-set rates

Standard – Continental US (3-5 Business Days)

Standard – Alaska, Hawaii, Puerto Rico (4-8 Business Days)

Standard – US Protectorates, APO/FPO (2-28 Business Days)



Seller-set rates


Seller-set rates

Seller-set rates

Free Economy: (3-10 Business Days) Free Free

Prime Two-Day Shipping for Prime and Non-Prime regions

Two-Day Shipping is currently only available to Prime customers in the continental United States. Prime sellers shipping to Alaska, Hawaii, or US Protectorates must offer free Standard Shipping instead of free Two-Day Delivery. Prime customers expect to receive a differentiated level of service as part of their membership, so Two-Day Shipping and Same-Day Delivery should not be free for non-Prime members.

On Prime-enabled shipping templates, Two-Day Shipping options are only available for Prime-enabled regions. Regions that are not configured for Prime shipping benefits can’t be enabled for Two-Day Shipping. Non-Prime regions in the continental United States are still required to offer free Standard Shipping.

Sellers must operate six days a week for pick-up and delivery. Seller Fulfilled Prime orders with Two-Day Delivery have a two business day promise.

Note: For weekend orders, this means that orders placed before the cut-off time on Saturday will be promised to arrive the following Tuesday; orders placed before the cut-off time on Sunday will be promised to arrive the following Wednesday. Orders placed after the cutoff time on Saturday will be promised to arrive on Wednesday, unless Sunday operations are enabled and the shipping service used delivers on Sunday to the customer’s ZIP code.

Day ordered (before cutoff) Delivery day to customer
Monday Wednesday
Tuesday Thursday
Wednesday Friday
Thursday Saturday
Friday The following Monday
Saturday The following Tuesday
Sunday Wednesday

Nationwide delivery coverage requirement

Standard-size products on a Prime shipping template must offer nationwide delivery coverage (nationwide coverage includes only the 48 contiguous United States and the District of Columbia). You can see which products are standard-size or oversize in Manage Seller Fulfilled Prime. For more information, see the SFP Item Size, Weights and Dimensions Help page.

Non-Premium Shipping Options for Prime offers

When customers select Standard or Free Economy shipping for your products that are assigned to a Prime shipping template, the handling time (fulfillment latency) will be 1 business day, regardless of the time of day when the order is placed. This means that any custom lead time you have set will be ignored for products on Prime shipping templates, even when shipping to non-Prime regions, and the promised ship date and promised delivery date for orders with non-Premium ship options will be delayed by one business day.

Order cutoff times and operational hours

Seller Fulfilled Prime orders where the customer selects Two-Day or Same-Day Delivery are expected to ship on the day the order is received every Monday through Saturday or Sunday, as long as the customer places the order before your cutoff time. To review cutoff times, visit Requirements for Two-Day Shipping, and Same-Day Delivery cutoff times. Orders received after the cutoff time will be promised to ship the next business day.

As noted above in the section “Non-Premium Shipping Options for Prime offers,” orders where the customer selects Standard Shipping or Free Economy will be promised to ship on the next business day, regardless of the time the order is placed.

Shipping holidays

Shipping dates are based on business days Monday through Friday (not calendar days), excluding the following U.S. holidays:

  • New Year's Day
  • Martin Luther King Day
  • Memorial Day
  • President’s Day
  • Independence Day
  • Labor Day
  • Columbus Day
  • Veteran's Day
  • Thanksgiving Day
  • Christmas Day

  • Same-Day Delivery is currently only available in select cities.
  • Free Standard Delivery (3-5 days) is required for all regions in the continental United States when creating a Prime template, even for regions that are not Prime-eligible.
  • Economy shipping, Same-Day Delivery, and International Delivery are optional on Prime-enabled shipping templates.
  • Expedited shipping is disabled for Seller Fulfilled Prime shipping templates.
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