Valid Tracking Rate is a performance metric that measures how often you use valid tracking numbers on orders. This metric reflects Amazon customers' expectations that they should be able to find out where their orders are and when they will receive them.
Providing valid tracking numbers with all your shipments has a number of benefits:
Please allow 72 hours for the report and metric to reflect any updates.
If you don't maintain the required 95% target for tracked packages, your selling privileges for the category (or categories) involved may be suspended or removed. If this happens, you have the opportunity to provide Amazon with a Plan of Action outlining how you plan to prevent this from occurring in the future. You can follow the appeals process outlined in Appealing the removal of selling privileges.
We currently support tracking information for these carriers:
*For DHL Global Mail, only eCommerce Numbers are accepted. DHL Customer Confirmation Numbers are not recognized.
If you're a U.S. seller using small or regional carriers that are not integrated with Amazon, you'll need to begin shipping your packages with one of our supported carriers. Look above to learn which carriers are integrated with Amazon. You can also purchase tracked shipping labels directly from Amazon. For more information on purchasing shipping from Amazon, see Buy shipping services and print labels.
If you're an international seller with access to a carrier that's integrated with Amazon (such as China Post & Logistic ePacket), you'll need to use that supported carrier.
For the majority of US carriers (UPS, USPS, FedEx, and DHL), shipment tracking is already built into cost to ship. If you purchase shipping through Amazon's Buy Shipping service, tracking is also added free of charge.
We use the tracking information you submitted when confirming a shipment, and verify it with the shipping carrier. Tracking numbers are considered valid only if they have at least one physical carrier scan recorded.
A package that doesn't include verified tracking information will have an "X" in the "No Valid Tracking" column of your Valid Tracking ID report. If you uploaded a tracking number but are seeing it marked as unconfirmed, it might be because:
Please check to make sure you entered the carrier and tracking number for your package correctly. You can change, reenter, and update the tracking information under Manage Your Orders until the order is delivered. Your metrics will reflect this change within 72 hours.
If you have a package marked with an "X" in the "No Valid Tracking" column, and you've verified that the tracking number for the Amazon-supported carrier is correct, try submitting the tracking number again. If this doesn’t solve your issue, contact Seller Support for additional investigation.
If canceled orders are showing up in your report, it's because you confirmed shipment before you delivered the package to the carrier. An order is not considered a cancellation when you have confirmed shipment because the buyer's credit card is charged. To cancel this kind of order, you're actually refunding the buyer. To prevent this sort of mix-up, we recommend that you confirm shipment only after the carrier has received the package.
The Valid Tracking Rate metric is recorded for the category of an item at the time an order is placed. If your item was previously listed in a category at the time an order was placed, then you will have a Valid Tracking Rate metric in that category even if the item is now listed under a different category.
When our system can't process the tracking information you entered for an order, "InvalidId" will display in column F for that order. For example, if your order ID was 001-12345-67890 and we weren't able to process the tracking information you entered for that order, column F will display 001-12345-67890-InvalidId.
This can happen if:
To correct any potential errors in the tracking information you provided, continue to How do I edit a tracking number?.
You can edit order tracking information by going to Orders, and then Manage Orders. Enter the Order ID into the Advanced Search. Once you find the correct order, click Edit Shipment and provide the revised tracking number. Allow 72 hours for the report and metric to reflect the changes.