Amazon automatically sends emails asking buyers to leave reviews. You do not have to do anything in this regard. Refer to Early Reviewer Program to learn more.
If you decide to ask a buyer to leave a review, you may not ask for a positive review or ask for reviews only from buyers who had a positive experience, nor may you ask customers to change or remove their review, or attempt to influence the review. For example, you may not offer any compensation for a review, including money or gift cards, free or discounted products, refunds or reimbursements, or any other future benefits.
We do not permit reviews or votes on the helpfulness of reviews that are posted in exchange for compensation of any kind, including any of the following:
The reviewer owns the copyright of the review. You can ask for the reviewer's permission by responding to the review. Refer to About Promotional Content for additional information.
No. You may not write reviews about products you or your competitors sell. You should also ensure that your family members and employees comply with this requirement.
Yes, provided that the buyer meets the eligibility criteria in our Community Guidelines. They can review any product on Amazon, regardless of where they purchased that product.
We only allow buyers to submit reviews for products that have already been released for sale. We make an exception for the following product releases:
Amazon shares reviews written by verified purchasers of the same product in other countries. These reviews are shown in the section “Top reviews from other countries” below the local reviews section on the detail page. The review mentions the country where the review was originally written. Reviews may not be shared if they do not meet the internal Amazon policy guidelines.
Yes. Amazon shares Product Reviews across Child ASINs in a Variation to make it easier for customers to make informed purchasing decisions. We only share reviews when products are materially the same and listed in the same category. Reviews of each product should be relevant and applicable to the entire set.
Customer reviews are about the product and seller feedback is about the seller and the purchase experience. Customer reviews do not affect your seller performance metrics, but seller feedback can have an impact on your seller performance metrics.
If you receive feedback that is about the product and not your service or the shopping experience, Request Remove Feedback from Feedback Manager
No. Amazon does not notify sellers when new reviews are posted for the products they sell.
You can add a comment in compliance with the Community Guidelines by clicking the Comment button. Note one or more purchase history is required. In addition, you can reach out to customers by replying to their review on the product detail page and asking them to contact you through Buyer-Seller Messaging Service to resolve their issues. You cannot reach out to buyers via other means.
No. As long as a product is listed on Amazon, its reviews will continue to appear. We do, however, remove reviews that violate our guidelines. Buyers can also remove their own reviews.
No. Any information a buyer provides could be helpful to other buyers.
Reviews are removed from the Amazon website for these reasons only:
No. We encourage our buyers to give their honest opinions on our products. As long as the review is within our guidelines, we will not remove it. For more information, refer to this topic.
No. You cannot block a buyer from writing reviews on your products. If you think a review violates our guidelines, use the Report abuse link next to the review to report it. Refer to Customer product reviews for more information.
No. We check reviews for violations of our guidelines, but we do not edit reviews.
No. That is entirely up to the buyer to decide. You are not allowed to ask buyers to change or remove reviews. For additional information, refer to this topic.
No. Amazon never shares private buyer information.
Refer to Prohibited seller activities and actions for more information.