Sell on Amazon Sign in
This article applies to selling in: United States

Maintain enrollment in Seller Fulfilled Prime

After successfully completing the Prime Trial period, you are automatically enrolled in the Seller Fulfilled Prime program.

Now that you are enrolled, in order to maintain the Seller Fulfilled Prime status, you must continually satisfy the following criteria:

  • Maintain a Professional selling plan: You must have an account with a Professional selling plan, and the account must be active and in good standing.
  • Purchase Shipping from Buy Shipping Services: You need to purchase a minimum of 99% of all shipping labels through Buy Shipping Services, either through the Buy Shipping tool on the Manage Orders page or through the Merchant Fulfillment API.
  • Carrier Pickup Time: Use at least one of the approved Buy Shipping Service carriers UPS, USPS, OnTrac, or FedEx.
    • For Standard or Two-Day Shipping orders, carriers must pick up at the seller’s location at or after 4:00 p.m. local.

In addition, sellers must meet or exceed the following performance:

  • An On-Time Shipment rate of at least 99% on Prime orders
  • Use of Buy Shipping Services for at least 99% of Prime orders
  • A Cancellation rate of no more than 0.5% on Prime orders
  • An On-Time Delivery rate of at least 97% on Prime orders where shipping was purchased outside of Buy Shipping Services
  • Nationwide delivery coverage for all standard-size products on Prime-enabled shipping templates.
  • Weekend operation six days a week (either Monday through Saturday or Sunday through Friday).
  • Weekend delivery six days a week for standard-sized Prime products (either Monday through Saturday or Sunday through Friday).
  • Meet delivery speed targets for One-Day and Two-Day delivery promises.

If your performance metrics fall below required levels, you will no longer be eligible for Seller Fulfilled Prime, but can continue selling items on Amazon without Prime badging. Sellers whose metrics improve may be eligible to re-apply for Seller Fulfilled Prime. For more information on losing Seller Fulfilled Prime eligibility and how to re-join the program, refer to the Seller Fulfilled Prime enrollment revocation page.

Related help

Seller Fulfilled Prime home

Program terms for Seller Fulfilled Prime

How to process Seller Fulfilled Prime orders

Delivery Speed metrics

Recent changes to Seller Fulfilled Prime FAQ

Maintain enrollment in Seller Fulfilled Prime

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates