Become the Featured Offer

Featured Offers are offers for new products that we display on a product detail page with an Add to Cart option that customers can use to add items to their shopping carts. When one of your items appears in this way on a product page, we call it the Featured Offer.

There are two steps to select offers to feature. First, we determine which items are eligible to be featured based on criteria that are designed to give customers a great shopping experience. Second, from this pool of eligible offers, we choose compelling offers to feature.

This help topic deals with the second step, selection. To be considered for selection as the Featured Offer, first make sure that both you and your listed items are eligible. Selection then looks at a number of factors to identify the offers that customers are most likely to want, including price, availability, delivery speed, and customer service.

Watch the below video to learn about Featured Offer eligibility and strategies.

There are a few ways to check and make sure you're pricing your items competitively.

• Visit the Manage Pricing page where the Featured Offer Price column shows the winning offer, even if it isn’t yours.
• See Pricing Health for real-time data about your prices and how they compare to other offers.

Sellers who offer faster shipping options are more likely to win the Featured Offer. You can look up your available options in Shipping settings.

We measure customer service in several different ways, and you can check your Account Health to see how you're doing. While certain metrics such as Order defect rate, Cancellation rate, and Late shipment rate can weigh more heavily when considering Featured Offer status, we consider all the available metrics.

Staying tuned in to all aspects of your account health is a great way to ensure that you are working toward becoming the Featured Offer and earning customer respect and trust.

You can't win the Featured Offer if you're out of stock. Keep your inventory updated and plan accordingly for things that sell quickly.

Other options if you don’t win the Featured Offer

Listings that do not win the Featured Offer are eligible for placement in the Other sellers on Amazon box. However, Amazon does not guarantee placement in either of these locations.

See also:

• Featured Offer eligibility