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This article applies to selling in: United States

Add a certification

To add a certification you must provide supporting information. This information will be made publicly available for customers to verify your certifications, as well as used by Amazon to promote diverse sellers. Do not upload any documents containing personally identifiable information such as, SSN, address, phone number, and bank account numbers. The type of information that a seller must provide depends on the type of certification being claimed. Prior to entering a certification, have the following information readily available:

  • A digital image of a certificate, issued by your state or a third party, identifying your company as the awardee of the certification you are claiming.
  • A digital image of a letter, issued by a government entity, identifying your company as the awardee of the certification you are claiming.
  • The start and expiration date of your certification.
  • The issuing agency that granted you the certification.
  • Your company's Dun and Bradstreet Number (DUNS Number) that was used to registered your certification with the US Government.

Sellers are expected to make truthful claims about their certifications. Business customers will have an opportunity to report discrepancies about particular certifications. Furthermore, sellers are expected to keep their certification information up to date and expired certifications will be automatically removed. If sellers do not provide and maintain truthful claims, we may remove them from the Amazon Business Seller Program. Continued failure to provide and maintain truthful claims may result in removal of selling privileges.

To add your certification, follow these steps:
  1. From Seller Central, select Settings, and then Your info & policies.
  2. Select Certifications.
    Note: If you have no previous certifications, you are presented with a complete list of certifications supported by Amazon. Click Continue.
  3. On the Certifications page, under Add a new certification, click the Certifications Type dropdown menu.
  4. Select the certification to claim.
  5. After selecting a certification type, follow the instructions to enter the proof of certification. The proof of certification you provide is dependent on the type of certification being claimed. See options for proof of certification below.
Certification type Proof of certification option
If you select:

Quality certification

Provide a digital image of a certificate or a letter, supporting your claim to a certification:
  1. Select the certification you are uploading from the dropdown.
  2. Click Browse to locate and upload the digital image of a certificate or letter supporting your claim to a certification.
  3. Complete the Issue Date, Expiration Date, Certified by DUNS Number, Certificate ID, and CAGE Code fields.
  4. Click Submit.
If you select:

National diversity certification

For National Diversity certification, provide either an image of your certificate, a letter from the agency that granted you the certification, or a screenshot of your SBA profile showing your certification.
  1. Select the certification you are uploading from the dropdown.
  2. Drag either a digital image of a certificate or letter supporting your claim to a certification into the form.
  3. For self-certifications, upload a screenshot of your SBA profile which identifies your business and shows the ''Ownership and Self-Certifications'' section verifying the certification you're uploading.
  4. Complete the Issue date, Expiration date, Certified by, DUNS number, Certificate ID and CAGE code fields.
  5. Click Submit.
If you select:

State diversity certification

For state diversity certifications, provide either an image of your certificate or a letter from the agency that granted you the certification:
  1. Select the certification you are uploading from the dropdown.
  2. Drag either a digital image of a certificate or letter supporting your claim to a certification into the form.
  3. Complete the Issue date, Expiration date, Certified by, DUNS number, Certificate ID and CAGE code fields.
  4. Click Submit.
If you select: Federal representations and certifications For federal representations and certifications, provide either an image of your certificate or a letter from the agency that granted you the certification:
  • Select the 889 certification from the dropdown.
  • Complete the Certified by, Issue date, Expiration date, DUNS number, Certificate ID and CAGE code fields. (If you select self-certification, you must download 889 form, fill it out, and upload digital image, PDF, or screenshot of your certification.)
  • Provide a digital image or screenshot of your certification.
  • Click Submit.

After submitting your certification, the status will be displayed as ''Under review'' while the Amazon team reviews your certification. This review will be completed in 7 to 10 business days. If your certification is accepted, it will be displayed as ''Active.”

If your certification is rejected, you will receive an email from Amazon explaining why the certification was rejected.

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