Sell on Amazon Sign in
This article applies to selling in: United States

Create a plan of action to reinstate selling privileges

What is a plan of action?

A plan of action should answer the following three questions:

  • What was the root cause that led to the issue?
  • What actions will you take to resolve the issue?
  • What steps will you take to prevent future issues?

You can use the following guidelines to create your plan of action:

  • Be clear and concise. Your plan of action should be factual and direct. Focus on the facts and events that lead to the issue rather than providing an introduction of your product, business, or customer. Remove other questions or references to ongoing support cases from your submission. Avoid using emotive language.
  • Provide an explanation for all issues. Some deactivations can be the result of a combination of issues (for example, a High Order Defect Rate can arise from negative feedback and undelivered orders). You must provide a response for each root cause in your plan of action.
  • Include supporting evidence for all items. Make sure you submit supporting evidence for all of the products or ASINs that are under review. You can find the list of products at the bottom of your original notification. Make sure to check the timeframe requested for the documents, some require invoices from the last 365 days.
  • Highlight areas in your supporting documents. You can make your response more relevant by circling or highlighting the area within your documents that is most important such as ASINs, Supplier details (for example, name and supplier website) or clauses within your Terms and Conditions.

You can view the issues that led to your deactivation and submit an appeal on the Account Health page.

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates