Price Per Unit (PPU) refers to the price of a unit of the product. The definition of unit varies by product. For example, if you sell 16 ounces of coffee beans for $4.00, a PPU of $0.25/ounce will be displayed on the product detail page, as the measurement "unit" of the product is ounces. PPU is generated from the following product information that you provide to us: the product price, the product measurement in unit_count (the weight, volume, length, area, or count of units), and product unit of measure in unit_count_type (Ounce, Pound, Gram, Fl Oz, Foot, Sq Ft, or Count).
Item Packaging | Unit of Measure | Example |
---|---|---|
If the product consists of a solid, semi-solid, powder, viscous substance, aerosol, or a mixture of solid and liquid, the unit of measure should always be the weight (ounce, pound, or gram). | Ounce, Pound, Gram | ![]() |
If the product consists of a liquid, the unit of measure should always be fluid ounce. | Fl Oz (“fluid ounce”) | ![]() Some examples of products that use volume include: juice, liquid detergent, soft drinks, liquid soap, liquid foundation (makeup). |
If the product consists of a bi-directional commodity including roll-type commodities, continuous sheets, or other product commonly sold by area the unit of measure should be foot-squared. | Sq Ft (“square foot”) | ![]() Some examples of products that use area include: aluminum foil, parchment paper, toilet paper, paper towels, and wax paper. |
If the product consists of a unidimensional commodity such as a continuous tape, string, thread, or other product commonly sold by length the unit of measure should be foot. | Foot | ![]() Some examples of products that use linear measure include: dental floss, athletes tape, thread, etc. |
If the product consists of individually packaged, functional units, or units commonly sold by count (see specific examples on right), the unit of measure should always be the total count of functional units. | Count | ![]() Some examples of products that use count include: laundry pods, coffee pods, protein bars, nutrition bars, snack bars, wipes, pills, vitamins, tablets, tea bags, dry balls, makeup brushes, hair ties, face masks, trash bags, tissues, napkins, plates, bandages, cups, diapers, lozenges, socks, pregnancy test kits, earplugs, false eyelashes, pillows. |