You may list seller-prepared and packaged variety packs of single-serve hot beverage products
(coffee, tea, etc.) in the Grocery & Gourmet Food category that adhere to the guidelines
outlined here. These guidelines do not apply to manufacturer-created or seller private-label
variety packs.
Failure to adhere to these guidelines may result in buyer dissatisfaction, product delisting,
or both.
Product Details
The product detail guidelines for Grocery & Gourmet Food seller-prepared and packaged
variety packs of single-serve hot beverage products are as follows:
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Custom variety packs are permitted only in unit count sizes (cups, pods, capsules,
etc.) that are in multiples of 10 (for example, 10, 20, 30, 40, etc.)
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If a variety pack contains more than one type of product (for example, both tea and
coffee), then the types must be in equal proportions (for example, 10 coffee pods and 10
tea pods) or as close as possible to equal proportions if the number of serving units is
not evenly divisible.
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For example, for a variety pack containing 3 types of products (coffee, tea, and
hot chocolate) for a total of 20 pods, you would include 7 pods each of two products
(tea and coffee) and 6 pods of one product (cocoa) to equal 20 pods in the variety
pack.
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The type, brand and flavor of every unit contained in the pack must be clearly
specified on the detail page.
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You may not label variety packs with a custom brand name (for example, your company
name) because seller-prepared variety packs contain individually branded units. Instead,
you should use the following approved brand name for these products: "Custom Variety
Pack."
Examples
Here are some examples of properly-formatted listings.
Product Title: 10-count single-cup coffee pack sampler for Keurig K-Cup Brewers
Brand: Custom Variety Pack
Product Description: Contains 1 Donut Shop Coffee Regular Extra Bold, 1 Green
Mountain Coffee Breakfast Blend, 1 Eight O'Clock Coffee Dark Italian Roast, 1 Cinnabon
Coffee Classic Cinnamon Roll, 1 Eight O'Clock Coffee 100% Columbian, 1 Green Mountain Coffee
French Vanilla, 1 Caza Trail Breakfast Blend, 1 Martinson Coffee Dark Roast, 1 San Francisco
Bay Coffee Breakfast Blend, 1 Caza Trail Kona Blend.
Note: single-cup [coffee, tea, cider, etc] pack sampler for Keurig K-Cup Brewers should be
used when a pack contains any brands not owned or licensed by Green Mountain that are still
compatible with a Keurig K-Cup Brewers.
Product Title: 10-count K-Cup portion packs for Keurig K-Cup Brewers
Brand: Custom Variety Pack
Product Description: Contains 1 Donut Shop Coffee Regular Extra Bold, 1 Green
Mountain Coffee Breakfast Blend, 1 Eight O'Clock Coffee Dark Italian Roast, 1 Cinnabon
Coffee Classic Cinnamon Roll, 1 Eight O'Clock Coffee 100% Columbian, 1 Green Mountain Coffee
French Vanilla, 1 Jet Fuel Dark Roast, 1 Tully's Coffee Italian Roast, 1 Caribou Coffee
Caribou Blend, 1 Caribou Coffee Daybreak Morning Blend.
Note: K-Cup portion packs for Keurig K-Cup Brewers should be used when a pack contains only
K-Cup brands that are owned or licensed by Green Mountain.
Product Title: 30-count Tea Sampler of Bigelow Tea
Brand: Custom Variety Pack
Product Description: Contains 1 Donut Shop Coffee Regular Extra Bold, 1 Green
Mountain Coffee Breakfast Blend, 1 Eight O'Clock Coffee Dark Italian Roast, 1 Cinnabon
Coffee Classic Cinnamon Roll, 1 Eight O'Clock Coffee 100% Columbian, 1 Green Mountain Coffee
French Vanilla, 1 Jet Fuel Dark Roast, 1 Tully's Coffee Italian Roast, 1 Caribou Coffee
Caribou Blend, 1 Caribou Coffee Daybreak Morning Blend.
Note: Contains 9 Bigelow Earl Grey Tea, 9 Bigelow English Breakfast Tea, 8 Bigelow Green Tea,
2 Bigelow Vanilla Chai Tea, 2 Bigelow Green Tea with Pomegranate.
Images
The following guidelines apply to use of images with seller-prepared and packaged variety
packs of single-serve hot beverage products:
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Seller-prepared variety pack products must have a primary image on the detail page that
shows a top down view of every serving unit contained in the pack. The labels must be
easily readable.

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Seller-prepared variety packs must also have a secondary image that shows 2 to 3 serving
units next to the box in which the units will be delivered.

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When creating a listing, be sure to note in the feature bullets that box style and size
may vary from what is pictured.
Packaging
The packaging guidelines for seller-prepared and packaged variety packs of single-serve hot
beverage products are as follows:
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The component parts of the variety pack (cups, pods, capsules, etc.) must be new,
unused, and unopened.
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The consumable contents (for example, coffee grounds) may not be removed from the
original packaging (for example, pods) and repackaged.
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Sellers must use a sturdy, sealed cardboard box that will protect the contents during
shipping. The box may be custom printed box or may have a printed sticker affixed to the
packaging.
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Packages should be labeled with the following information:
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Product name
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Name and address of the packaging company
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Expiration date of the earliest expiring item among all of the items in the package.
(For example, if one pod is set to expire in January and the remaining pods are set to
expire in March, you would list January as the package expiration date.)
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Net content quantity and weight (The weight of the contents, not including any
packaging.)
For Amazon-fulfilled orders (FBA), see also FBA Product Restrictions: Date- and Temperature-Sensitive
Products.