This article applies to selling in: United States

Selling Custom Variety Packs of Single-Serve Hot Beverage Products in Grocery & Gourmet Food

You may list seller-prepared and packaged variety packs of single-serve hot beverage products (coffee, tea, etc.) in the Grocery & Gourmet Food category that adhere to the guidelines outlined here. These guidelines do not apply to manufacturer-created or seller private-label variety packs.

Failure to adhere to these guidelines may result in buyer dissatisfaction, product delisting, or both.

Product Details

The product detail guidelines for Grocery & Gourmet Food seller-prepared and packaged variety packs of single-serve hot beverage products are as follows:

  • Custom variety packs are permitted only in unit count sizes (cups, pods, capsules, etc.) that are in multiples of 10 (for example, 10, 20, 30, 40, etc.)
  • If a variety pack contains more than one type of product (for example, both tea and coffee), then the types must be in equal proportions (for example, 10 coffee pods and 10 tea pods) or as close as possible to equal proportions if the number of serving units is not evenly divisible.
    • For example, for a variety pack containing 3 types of products (coffee, tea, and hot chocolate) for a total of 20 pods, you would include 7 pods each of two products (tea and coffee) and 6 pods of one product (cocoa) to equal 20 pods in the variety pack.
  • The type, brand and flavor of every unit contained in the pack must be clearly specified on the detail page.
  • You may not label variety packs with a custom brand name (for example, your company name) because seller-prepared variety packs contain individually branded units. Instead, you should use the following approved brand name for these products: "Custom Variety Pack."

Examples

Here are some examples of properly-formatted listings.

Product Title: 10-count single-cup coffee pack sampler for Keurig K-Cup Brewers

Brand: Custom Variety Pack

Product Description: Contains 1 Donut Shop Coffee Regular Extra Bold, 1 Green Mountain Coffee Breakfast Blend, 1 Eight O'Clock Coffee Dark Italian Roast, 1 Cinnabon Coffee Classic Cinnamon Roll, 1 Eight O'Clock Coffee 100% Columbian, 1 Green Mountain Coffee French Vanilla, 1 Caza Trail Breakfast Blend, 1 Martinson Coffee Dark Roast, 1 San Francisco Bay Coffee Breakfast Blend, 1 Caza Trail Kona Blend.

Note: single-cup [coffee, tea, cider, etc] pack sampler for Keurig K-Cup Brewers should be used when a pack contains any brands not owned or licensed by Green Mountain that are still compatible with a Keurig K-Cup Brewers.

Product Title: 10-count K-Cup portion packs for Keurig K-Cup Brewers

Brand: Custom Variety Pack

Product Description: Contains 1 Donut Shop Coffee Regular Extra Bold, 1 Green Mountain Coffee Breakfast Blend, 1 Eight O'Clock Coffee Dark Italian Roast, 1 Cinnabon Coffee Classic Cinnamon Roll, 1 Eight O'Clock Coffee 100% Columbian, 1 Green Mountain Coffee French Vanilla, 1 Jet Fuel Dark Roast, 1 Tully's Coffee Italian Roast, 1 Caribou Coffee Caribou Blend, 1 Caribou Coffee Daybreak Morning Blend.

Note: K-Cup portion packs for Keurig K-Cup Brewers should be used when a pack contains only K-Cup brands that are owned or licensed by Green Mountain.

Product Title: 30-count Tea Sampler of Bigelow Tea

Brand: Custom Variety Pack

Product Description: Contains 1 Donut Shop Coffee Regular Extra Bold, 1 Green Mountain Coffee Breakfast Blend, 1 Eight O'Clock Coffee Dark Italian Roast, 1 Cinnabon Coffee Classic Cinnamon Roll, 1 Eight O'Clock Coffee 100% Columbian, 1 Green Mountain Coffee French Vanilla, 1 Jet Fuel Dark Roast, 1 Tully's Coffee Italian Roast, 1 Caribou Coffee Caribou Blend, 1 Caribou Coffee Daybreak Morning Blend.

Note: Contains 9 Bigelow Earl Grey Tea, 9 Bigelow English Breakfast Tea, 8 Bigelow Green Tea, 2 Bigelow Vanilla Chai Tea, 2 Bigelow Green Tea with Pomegranate.

Images

The following guidelines apply to use of images with seller-prepared and packaged variety packs of single-serve hot beverage products:

  • Seller-prepared variety pack products must have a primary image on the detail page that shows a top down view of every serving unit contained in the pack. The labels must be easily readable.


  • Seller-prepared variety packs must also have a secondary image that shows 2 to 3 serving units next to the box in which the units will be delivered.


  • When creating a listing, be sure to note in the feature bullets that box style and size may vary from what is pictured.

Packaging

The packaging guidelines for seller-prepared and packaged variety packs of single-serve hot beverage products are as follows:

  • The component parts of the variety pack (cups, pods, capsules, etc.) must be new, unused, and unopened.
  • The consumable contents (for example, coffee grounds) may not be removed from the original packaging (for example, pods) and repackaged.
  • Sellers must use a sturdy, sealed cardboard box that will protect the contents during shipping. The box may be custom printed box or may have a printed sticker affixed to the packaging.
  • Packages should be labeled with the following information:
    • Product name
    • Name and address of the packaging company
    • Expiration date of the earliest expiring item among all of the items in the package. (For example, if one pod is set to expire in January and the remaining pods are set to expire in March, you would list January as the package expiration date.)
    • Net content quantity and weight (The weight of the contents, not including any packaging.)

For Amazon-fulfilled orders (FBA), see also FBA Product Restrictions: Date- and Temperature-Sensitive Products.

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