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This article applies to selling in: United States

Label products

Amazon's systems are barcode-driven. Each product you send to an Amazon fulfillment center requires a barcode so that it can be tracked throughout the fulfillment process.

Labeling your products is the third step in the six-step shipment creation process:


  1. Set quantity for shipment to Amazon
  2. Prepare your products for FBA shipping
  3. Label products
  4. Review/view shipments to Amazon
  5. Prepare shipment to Amazon
  6. Summary of shipment process

You have three options for labeling your products:

  • Use existing UPC or EAN barcodes for eligible products
  • Affix Amazon barcodes directly to the product or packaging material
  • Use the FBA Label Service to apply barcodes to your products for a per-item fee

For more information, see Label Products for FBA.

Labeling required

The Labeling required tab displays a list of all of the products in your shipping plan that require Amazon barcodes. Click All products to see a list of all of the products in your shipment.

Important: Products with eligible UPC or EAN barcodes that require an Amazon barcode do not appear in this list. For example, if the UPC or EAN is obscured by protective packaging such as bubble wrap, an Amazon barcode is still required, but the product will not appear in this list.

The Who labels column displays information about who will affix Amazon barcodes to the products in your shipping plan.

If Amazon appears in the Who labels column, you are required to use the FBA Label Service, because you either signed up for the FBA Label Service or selected Amazon in the Who preps column of the Prepare Products page. The per-item label fee appears in the Label cost column.

Tip: To change your Who preps selection, return to the Prepare Products page and select Merchant for the products that you want to prep and label yourself.

If Merchant appears in the Who labels column, you are required to label your items yourself. To have Amazon label your products, select Amazon in the Who preps drop-down list.

Tip: You cannot change your selection if you have already approved your shipping plan. To change your selection for approved shipments, you must delete the current shipping plan and start again. To quickly re-create your shipping plan, in the Shipping Queue, select Deleted/canceled, and then click the shipping plan that you want to re-create. On the Send/Replenish Inventory page, at the bottom left, click Duplicate.

Print labels

After you have reviewed the information on the Label Products page and confirmed that it is correct, create your barcodes by clicking Print labels for this page.

In order to print quality barcodes, make sure you:

  • Use the correct label stock for your printer
  • Use a printer with a resolution of 300 DPI or greater
  • Test, clean, and replace your printer heads as needed
  • Periodically test the scannability of your printed barcodes

To create your barcodes:


  1. Select the label stock that you want to use from the drop-down list.
  2. Confirm the number of barcode labels that you want to print for each product. If you want to change the number, in the # of labels to print column, type the number of labels that you want.
  3. Click Print labels for this page. A PDF is generated. You can open it with Adobe Acrobat Reader and print your labels immediately, or save the file and print the labels later.
Tip: You can also print Amazon barcodes from the Manage Inventory page by selecting the products in the left column and then selecting Print Item Labels from the Action on Selected Item(s) drop-down menu.

Label placement

When you're ready to affix barcodes to your products, make sure:

  • You put the correct barcode on each item
  • You cover all other visible barcodes with the exception of any serial number barcodes
  • You place the barcode on the outside of any prep materials
  • You do not place the barcode on a curve or corner of the package
  • Each item in a case pack has an Amazon barcode, and any barcodes on the case have been removed

For more information, see Label Products for FBA.

Watch the video

How to Label Products for Fulfillment by Amazon (English only)

Tip: Before shipping products to an Amazon fulfillment center, confirm that the product barcodes match the ASINs listed on your shipping plan. Amazon fulfillment centers will not receive products with barcodes that do not correlate to the ASINs listed on your shipping plan. If you frequently ship to multiple marketplaces, make sure that the barcodes on your products are eligible for the marketplaces you are shipping to.
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