The Match Low Price feature
helps you quickly and easily match the current lowest prices on Amazon for the products
you offer. "Current lowest price" is based on your Manage
Pricing details in Manage Inventory, which allows you to compare offers using the following
variables:
-
Listing condition (based on the Condition
Guidelines)
-
All listings, regardless of
condition.
-
Only listings in the same condition.
For example, New or Used.
-
Only listings in the same
sub-condition. For example, Used-Like New, or Used-Very Good.
-
Fulfillment method (whether
Fulfillment by Amazon or seller-fulfilled)
-
All listings, regardless of
fulfillment method.
-
Only listings with the same
fulfillment method as your listing.
-
Feedback rating
-
All listings, regardless of seller
feedback rating.
-
Only listings from sellers with
similar and higher feedback ratings than your feedback ratings.
-
Handling time (time to ship)
-
All listings, regardless of handling
time.
-
Only those listings with similar
handling times as your handling times.
-
Only those listings with similar and
faster handling times as your handling times.
Apply Match Low Price to single or
multiple listings
Single listings
-
Select Manage Pricing
from the Pricing menu.
-
Click Match price in
the Lowest Price + Shipping column of the listing you want to change.
Alternatively you can click the Match low
price button for the listing.
The item price in the
Price +
Shipping column will update to match the total price in
the Lowest
Price + Shipping column.
-
Click the listing's Save button to
complete the price change.
-
To revert the change, type your
desired price in the box in the listing's Price +
Shipping column and click the Save
button.
Multiple listings
Note: These changes
apply only to the listings displayed on the same or current page. If your
inventory listings span multiple pages, repeat the process for each
page.
-
Select Manage Pricing
from the Pricing menu.
-
Optional: Use the Search tool and
Filters to narrow the number of listings that display.
-
Click the checkbox in the heading
row of the inventory listings table to select all listings on the page.
Review the checked rows and deselect any that you do not want to match to
the current lowest price.
-
Click the Action on [number]
selected button above the table of listings and select
Match low
price from the drop-down menu.
-
A confirmation displaying the
selected listings will open. Select Yes,
continue.
The item price in the Price + Shipping column
will update to match the total price in the Lowest Price + Shipping
column.
-
Click Save all to
complete the price change.
-
To revert the changes, adjust and
Save each listing's price individually, or use inventory files to
change prices in bulk.
Troubleshoot Match Low Price
Match Low Price
considers all active listings on Amazon, including products sold by Amazon. However, it
might be unavailable for some listings for any of the following reasons:
-
Your shipping charge is equal to or greater
than the lowest price.
-
For example, you
list an item for $1.00 plus $3.00 shipping. Seller B lists the same item for 50
cents plus $2.50 shipping. Your shipping charge alone ($3.00) is equal to
Seller B's total cost ($3.00). Therefore, you cannot match the lowest price
without first reducing your shipping charges.
-
The listing has an active sale.
-
Match Low
Price does not consider offers with active sale events.
-
Either remove the sale or apply
Match Low
Price after the sale ends.
-
The listing does not have a shipping
charge.
-
This might be because your listing is
inactive.
-
This is not the same as configuring
your pricing settings not to display shipping.
Shipping settings
can also affect Match Low Price.
-
If you configured your shipping settings
based on price bands, shipping charges will not be displayed and Match Low Price will be
based only on item price.
-
If you configured your preferences not to
display the shipping charge, Match Low Price will be based only on item price.
How Match Low Price works
This example illustrates more about
how Match Low Price
works.
You have a listing for a product that is in "Used-Like New" condition. The listing is seller-fulfilled for a price of $26.00 + $5.50 shipping (Listing 2 in the chart below). Your Customer Feedback rating is 93%, and your handling time is 48 hours. There are three other listings on Amazon for the same product. Referring to the chart below, the current lowest price would be selected as follows:
-
Listing 1 ($29.00): Displays if
your Low Price Comparison preferences are set to compare offers in all conditions,
all fulfillment methods, any feedback rating, and all handling times.
-
Listing 3 ($29.50): Displays if
your Low Price Comparison preferences are set to compare offers in the same
condition, all fulfillment methods, any feedback rating, and similar handling
times.
-
Listing 4 ($30.00): Displays if
your Low Price Comparison preferences are set to compare offers in the same
sub-condition and same fulfillment method, with the same or higher feedback rating,
and same or faster handling time.
Listing |
Condition |
Sub-condition |
Fulfillment Method |
Feedback Rating |
Handling Time |
Item Price + Shipping |
Total Price |
1 |
New |
-- |
FBA |
86% |
72 hrs. |
$28.00 + $1.00 |
$29.00 |
2 |
Used |
Like New |
Seller |
93% |
48 hrs. |
$26.00 + $5.50 |
$31.50 |
3 |
Used |
Very Good |
FBA |
97% |
48 hrs. |
$24.00 + $5.50 |
$29.50 |
4 |
Used |
Like New |
Seller |
98% |
24 hrs. |
$25.00 + $5.00 |
$30.00 |