Sellers can create bundles composed of different products to create a
new bundled product. Well-designed product bundles provide convenience and value to buyers.
Adhering to the policies on this page will help Amazon customers locate product bundles
more easily and prevent duplicate or near-duplicate listings.
You may not list bundled
products where the primary product in the bundle is from the Video Games category or
is a Books, Music, Video, or DVD (BMVD) product.
You may include BMVD and
Video Games items as secondary products in a bundle if they are related and
complementary to the primary product in the bundle. For example, you can list a
bundle composed of a yoga mat (the primary product), a yoga DVD, and a yoga
The referral fee for
the primary product's category (the same category used to list the product) applies
to the entire bundle.
All products in
bundles must comply with Amazon's selling policies. More
specifically, all products within bundles must adhere to the guidelines for each
Bundle images, features,
and descriptions must also adhere to Amazon listing policies.
Failure to adhere to the
Bundle Policy, including the following Detailed Bundle Guidelines, may result in the
removal without notice of any bundled product listing, account suspension, or both.
Amazon reserves the right to modify or revoke this policy at any time.
Bundle listing and categorization:
Bundles must consist of items that are
highly complementary (this means items in the bundle enable or enhance the use of
other items in the bundle or provide convenience to the buyer by purchasing them
Bundles consist of multiple single items
that can each be identified by a unique ASIN/UPC and are sold together as a single
offering. A pre-packaged kit or pack with multiple items that is identified by a
single ASIN/UPC is not considered a bundle.
A bundle may be listed in a single category
only, even if the products comprising the bundle are from multiple categories. If a
bundle includes products from multiple categories, it may be listed only in the
category of the highest priced item in the bundle. The only exception to this
guideline is if the highest priced item is BMVD or Video Games (because bundles may
not be listed in these categories). In these cases, the bundle should be listed in
the category with the second highest prices item that is not BMVD or Video
The bundle must have its own standard
product identifier or manufacturer part number. The identifier of any individual
product in the bundle may not serve as the identifier for the bundle. Using a UPC
from any single product in the bundle to identify the entire bundle may lead to
immediate removal of the listing. You are responsible for obtaining a UPC for each
bundle you create.
Do not include generic products in
a bundle, as it may mislead customers into thinking the generic product belongs to
the same brand as one of the branded products in the bundle. Generic products are
identified as items with no brand whatsoever on the product or packaging (not just
widely unrecognized brands).
A bundle can be composed of different branded items, however the bundle
itself should be branded according to the highest priced item in the bundle.
If an item is a multi-pack, such as six
pairs of socks, list it as a single product and not as a bundle. See UPCs and Item
Package Quantity for Multi-Packs.
If an item is a variation of a parent
product, list it as a variation within the parent product’s family and not as a
bundle. See Creating parent-child variation relationships.
If you match your bundle to an existing
bundle listing, the products in your bundle must be exactly the same as the products
in the existing bundle in every respect. If your bundle is different in any way, you
must create a new bundle listing. You may not change the existing listing to align to
the specifications of your new bundle.
Once you create a bundle, you may not
modify the components of that bundle. If you want to add or remove products from the
bundle, you must create a new bundle listing with a unique UPC or match to an
existing bundle listing that is identical to your revised bundle.
If you list a product bundle, you must
accept the entire bundle as a return and refund it as a single unit.
A bundle cannot contain any separate
warranty products or extended service plans.
Bundle title length should align to title
length rules in Amazon’s listing policy. This policy allows listings with a title
length of maximum 200 characters (including spaces) in all U.S. categories.
Include the word "Bundle" and the number of
items in the bundle in the product title. For example:
Bundle – 3 items: Tote Bag,
Knit Scarf and Gloves - Blue
If the bundle includes only a few items,
list them in the title. For example:
[Main Product title] + “Bundle with” + [Bundle Component Product title(s)]
"Kodak EasyShare C143 12MP Digital Camera Bundle with Rechargeable Batteries & Carrying Case – Blue"
If the bundle includes many items, list the
primary and secondary items in the title, along with the total number of items in the
bundle. In these cases, the entire bundle component information must be listed in the
bullet points within the bundle details.
[Main Product title] + “Bundle with” + [Bundle Component Summary] + “(# Items)”
"Yamaha PAC112J Sunburst Guitar Bundle with Bag, Stand and Accessories (11 Items)"
details and images:
Feature Bullet 1 in the detail page for
your bundle must state that the product is a bundle of "X" number of items and must
identify the products in the bundle.
The description in the detail page for your
bundle must state that the product is a bundle and must also identify the products in
the bundle (with appropriate designators, such as model number, color, and
The main image for the bundle must include
the specific products in the bundle (and must not include any items that are excluded
from the bundle). Images of representative or similar products are not permitted.