The Featured Offer is an offer for new products that we display on a product detail page with an Add to Cart button that customers can use to add items to their shopping carts. When one of your items appears in this way on a product page, we call it the Featured Offer.
There are two steps to selecting offers to feature. First, we determine which items are eligible to be featured based on criteria that are designed to give customers a great shopping experience. Second, we select compelling offers to feature from among this pool of eligible offers.
This Help topic deals with that first step, eligibility. Becoming eligible for the Featured Offer doesn't guarantee that you will get featured. However, there are a few things that you can do to increase your chances. To learn more, see Becoming the Featured Offer.
Your offers are eligible for the Featured Offer if you have a Professional selling account. Check your current account type if you’re not sure and upgrade if required. To ensure that customers have a great shopping experience and to guard against abuse, we remove eligibility based on account performance and other risk factors.
You can find out if any of your items are eligible for the Featured Offer:
The Featured Offer (Buy Box) Eligible column will display the status for each of your ASINs.