Customers will first learn about your offers on a product detail page. The policies below
ensure each product detail page covers a single unique item. This helps give customers a clear
and consistent buying experience.
special case, you can use line breaks </br>) in the description.
None of the following are allowed in product detail page titles, descriptions, bullet
points, or images:
Pornographic, obscene, or offensive content.
Phone numbers, addresses, e-mail addresses, or website URLs.
Details of availability, price, or condition.
Links to other websites for placing orders, or alternative shipping offers, such as
Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving
away plot details crucial to the suspense or surprise ending of a story.
Reviews, quotes, or testimonials.
Requests for positive customer reviews.
Adverts, promotional material, or watermarks on images, photos, or videos.
Time-sensitive information, such as dates of tours, seminars, or lectures.
Product titles must not have more than 200 characters, including spaces. This upper
limit applies to all categories. Some categories might have a limit of even fewer
characters. See the Templates for Specific Categories for details.
Comply with Amazon listing standards for any product sold on Amazon. Failure to do so
creates a negative customer experience and may result in your selling privileges being
temporarily or permanently removed. This includes but is not limited to the following:
Product titles, product descriptions, and bullets must be clearly written and help
customers understand the product.
Product images must meet Amazon image standards, as well as any category-specific
image guidelines. To learn more, see the Product image requirements.
Policies for adding detail pages
You must not use Add a Product, inventory files, and Amazon Marketplace Web Services
(Amazon MWS) listing APIs for any purpose other than listing products on Amazon.
You must not use false product identification information in product detail pages. This
includesUPC codes and publication dates.
You must not create a product detail page for a product already in Amazon's
You must not use product detail pages to cross-merchandise or cross-promote a
For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page
to advertise more than one product. BMVD-only product bundles must be defined by the
publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the
product identifier of any single item in the bundle.
You must not use an existing listing for a new version of a product. This includes
changes in color, size, material, features, and product name. Instead, create a new
product detail page for each new version. For example, a manufacturer updates its
streaming media player by adding a new remote control with four buttons instead of two.
This is materially different from the older version. It must be listed as a new ASIN.
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