Customers will first learn about your offers on a product detail page. The policies below
ensure each product detail page covers a single unique item. This helps give customers a clear
and consistent buying experience. In general you will need to:
Exclude inappropriate content such as obscene or offensive materials, links or contact
information, plot spoilers, reviews or requests for reviews, and advertising.
Accurately categorize and describe your products.
Refrain from creating duplicate pages for a product that already has a detail page.
Create new detail pages for new products or versions.
Only create valid “variations” that relate to the primary product.
special case, you can use line breaks </br> in the description.
None of the following are allowed in product detail page titles, descriptions, bullet
points, or images:
Pornographic, obscene, or offensive content.
Phone numbers, addresses, e-mail addresses, or website URLs.
Details of availability, price, or condition.
Links to other websites for placing orders, or alternative shipping offers, such as
Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving
away plot details crucial to the suspense or surprise ending of a story.
Reviews, quotes, or testimonials.
Requests for positive customer reviews.
Adverts, promotional material, or watermarks on images, photos, or videos.
Time-sensitive information, such as dates of tours, seminars, or lectures.
Product titles must not have more than 200 characters, including spaces. This upper
limit applies to all categories. Some categories might have a limit of
even fewer characters. See the Templates for Specific Categories for
Comply with Amazon listing standards for any product sold on Amazon. Failure to do so
creates a negative customer experience and may result in your selling privileges being
temporarily or permanently removed. This includes but is not limited to the following:
Product titles, product descriptions, and bullets must be clearly written and help
customers understand the product.
Product images must meet Amazon image standards, as well as any category-specific
image guidelines. To learn more, see the Product image requirements.
Policies for adding detail pages
You must not use Add a Product, inventory files, and Amazon Marketplace Web Services
(Amazon MWS) listing APIs for any purpose other than listing products on Amazon.
You must not use false product identification information in product detail pages. This
includes UPC codes and publication dates.
You must not create a product detail page for a product already in Amazon's
You must not use product detail pages to cross-merchandise or cross-promote a
For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page
to advertise more than one product. BMVD-only product bundles must be defined by the
publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the
product identifier of any single item in the bundle.
You may only update detail pages to better or more accurately describe the product as
originally listed. For example, permissible updates include additional details,
clarifications, grammatical fixes, or removal of content that violates Amazon
You must not use an existing listing for a new version of a product. This includes
changes in color, size, material, features, and product name. Instead, create a new
product detail page for each new version. For example, a manufacturer updates its
streaming media player by adding a new remote control with four buttons instead of two.
This product is materially different from the older version and it must be listed as a
If you choose to re-brand a product you must create a new ASIN rather than update an
existing ASIN. This is true even if the product is unbranded and does not change
materially after the brand change. This includes adding a brand to a previously
Sign in to use the tool and get personalized help (desktop browser required).