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This article applies to selling in: United States

Product Detail Page Rules

Customers will first learn about your offers on a product detail page. The policies below ensure each product detail page covers a single unique item. This helps give customers a clear and consistent buying experience. In general you will need to:

  • Comply with any relevant style guides and refrain from using HTML, JavaScript, or other code.
  • Exclude inappropriate content such as obscene or offensive materials, links or contact information, plot spoilers, reviews or requests for reviews, and advertising.
  • Accurately categorize and describe your products.
  • Refrain from creating duplicate pages for a product that already has a detail page.
  • Create new detail pages for new products or versions.
  • Only create valid “variations” that relate to the primary product.

Policies for writing listings

  • Comply with the relevant style guide for the product you're listing. You can find general rules that apply to all products in the Amazon Services Quick Start Style Guide. Some types of product have extra style guidelines. You can find the full set in the Templates for Specific Categories.
  • Don’t use HTML, JavaScript, or other types of code in your product detail pages. As a special case, you can use line breaks </br> in the description.
  • None of the following are allowed in product detail page titles, descriptions, bullet points, or images:
    • Pornographic, obscene, or offensive content.
    • Phone numbers, addresses, e-mail addresses, or website URLs.
    • Details of availability, price, or condition.
    • Links to other websites for placing orders, or alternative shipping offers, such as free shipping.
    • Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or surprise ending of a story.
    • Reviews, quotes, or testimonials.
    • Requests for positive customer reviews.
    • Adverts, promotional material, or watermarks on images, photos, or videos.
    • Time-sensitive information, such as dates of tours, seminars, or lectures.
  • Product titles must not have more than 200 characters, including spaces. This upper limit applies to all categories. Some categories might have a limit of even fewer characters. See the Templates for Specific Categories for details.
  • Comply with Amazon listing standards for any product sold on Amazon. Failure to do so creates a negative customer experience and may result in your selling privileges being temporarily or permanently removed. This includes but is not limited to the following:
    • All products must be accurately categorized. To learn more about classifying your products correctly, see our help pages on Product Classifier, Browse Tree Guide, and ASIN Creation Policy.
    • Product titles, product descriptions, and bullets must be clearly written and help customers understand the product.
    • Product images must meet Amazon image standards, as well as any category-specific image guidelines. To learn more, see the Product image requirements.

Policies for adding detail pages

  • You must not use Add a Product, inventory files, and Amazon Marketplace Web Services (Amazon MWS) listing APIs for any purpose other than listing products on Amazon.
  • You must not use false product identification information in product detail pages. This includes UPC codes and publication dates.
  • You must not create a product detail page for a product already in Amazon's catalog.
  • You must not use product detail pages to cross-merchandise or cross-promote a product.
  • For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page to advertise more than one product. BMVD-only product bundles must be defined by the publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the product identifier of any single item in the bundle.
  • You cannot add details with infringing upon the IP rights of other parties or individuals. For more details, check the Intellectual Property Rights for Sellers page.

Policies for editing detail pages

  • You may only update detail pages to better or more accurately describe the product as originally listed. For example, permissible updates include additional details, clarifications, grammatical fixes, or removal of content that violates Amazon policy.
  • You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This product is materially different from the older version and it must be listed as a new ASIN.
  • If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product is unbranded and does not change materially after the brand change. This includes adding a brand to a previously unbranded product.

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