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This article applies to selling in: United States

Suggest changes to your product detail page

When multiple sellers sell the same product through a single detail page, we combine the best product data from across various seller submissions to ensure customers get the best experience. You, other sellers, and manufacturers can contribute product information on a product detail page. Amazon will automatically select the information that is displayed on detail page. When evaluating your contributions, we consider your sales volume, refund rate, buyer feedback, and A-to-z Guarantee claims. Buyers can also see a summary of the prices, conditions, and variations available from all sellers.

Fix attributes on a product detail page

To fix a product detail page using the Manage Inventory page, complete the following steps:

  1. On the Manage Inventory page, click the Edit button next to the product you want to fix. This will open a new window with the Edit Product Info page.
  2. Select the appropriate tab to change the following information:

    Option Description
    Vital Info Update the title and key product information.
    Images Upload new images.
    Description Update the description and bullet points.

  3. Make your edits and then click Save.
If your contributions are verified by Amazon they will show on the product detail page within 15 minutes. If after 6 hours your contributions do not show on the product detail page, Amazon's system has selected another contributor's information.
Note: To manage your images for a listing directly from Manage Inventory, click the Manage Images option in the Edit drop down menu against the listing. You will be able to provide suggestions for one main image and 8 additional images.

Fix product variations on a detail page

Some product detail pages offer variations, such as color, pattern, and size. If you think a seller might have added a variation to a product that is different than the product detail page, we can fix it. Incorrect variations can lower customer confidence in whether they are buying the right product.

Before requesting a correction, review the following errors and examples:

Variation error Description Example
Different product The variation for the product is completely different from the product detail page. The product detail page is for a toaster, but the variation is for a pencil.
Same product, different brand The variation appears to be the same product, but is manufactured under different brands. The product detail page is for "Sony Stereo Headphones" but the variation is for "Bose Stereo Headphones."
Same brand, different product line The brands match, but the products are different. The product detail page is for "UGG Women's Classic Short Boot" but the variation is for "UGG Women's Slipper".
Similar product types The variation is for a product from a similar category, but for a different product type. The product detail page is for "Women's Leggings" but the variation is for "Women's Slacks."
Version The variation is for a different release version of the same product that is materially different from the previous version. The product detail page is for "Remote Control X4 Helicopter and 4 Button Remote" and the variation is for "Remote Control X5 Helicopter and 5 Button Remote."

If any of these scenarios exist, you can submit a request to us to fix it by following the steps outlined in the Request a product detail page review section below.

Request a product detail page review

If you think the information on a product page is not correct after following the steps to Fix attributes on a product detail page and 48 hours have passed, use the Contact us form to submit your update.

  1. Select Products and inventory > Product page issue.
  2. Under What kind of issue are you having? Select Fix a product page. The form will walk you through the steps to provide the information you want to update.
  3. When done, click the Send button.
We will review your request and notify you of Amazon's decision regarding your update request.

You can also locate the product on Amazon, scroll down to the product details, and then click Report incorrect product information. This method will not allow you to upload a new image.

Note: To fix product attributes in bulk, upload an inventory file template that includes the corrected product information.
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