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This article applies to selling in: United States

Categories and products requiring approval

We want customers to be able to shop with confidence on Amazon. For certain products, brands, categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.

Applying to list existing products that require approval

To apply to list a product that already exists in Amazon’s catalog and requires approval, follow these steps:

From the Seller Central Home page, click on Catalog menu and select Add a Product.

  1. Search for the item you want to sell.
  2. In the search results, click the Show limitations link next to the item.
  3. Click the Apply to sell button to begin the application process.

Applying to list new products in categories that require approval

To add a new product to Amazon’s catalog in one of the categories with restrictions listed below, follow the link to the application and submit the required information related to your product.

Note: Additional listing limitations may apply for certain products, at either the ASIN, brand, or the sub-category level. When attempting to list products with additional requirements, you will see a Listing Limitations Apply link next to the product.

Product Category Submit Application
Grocery & Gourmet Food Request Approval
Jewelry Request Approval
Music Request Approval
Video, DVD & Blu-ray Request Approval
Watches Request Approval

For a comprehensive list of product categories in which you can sell, see Overview of Categories

Sellers may apply in advance to sell the specific products or categories of products listed below. The links below provide more information about the approval requirements or process for each product or category.

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