Add one product at a time
This article applies to selling in: United States

Add one product at a time

Add Products is an interactive web-based interface that’s used to list a small number of products, one at a time. This tool is available within the Catalog drop-down menu of your seller account. The Add Products tool can be used for the following:

  • Match to an existing product listing: If you have a product that you want to sell that already exists on Amazon, you must match it to the existing product detail page.
  • Create a new product listing: If the product that you want to sell does not exist on Amazon, you can list a new product and Amazon will create a new product detail page.
  • Copy an existing listing:: If you have products that are similar in nature (for example, two different bottles manufactured by the same brand with the same material), you can create the first listing and then use the Copy Listing feature. The feature lets you quickly copy product information from the first listing in your inventory and make only the required changes to the second listing.
Note: If you have a Professional selling plan, and prefer to work with your product listings offline, we recommend using an inventory template.

Watch the introductory video on ways to list a product

Match to an existing product listing

Note: This option is not available to Amazon Handmade sellers.

Before matching your product to the existing product listing on Amazon, ensure that you have the following information available:

Information to provide Description
Offer details Offer includes the product's condition, price, quantity, and shipping options. You can update your offer information at any time.
Follow these steps to match to an existing product listing:
  1. From the Catalog drop-down menu, select Add Products.
  2. Search for the product that you want to sell.
    Note: Results are more accurate if you search for a product identifier, such as a UPC, EAN, JAN, or an ISBN.
  3. If you locate the product that you want to sell, follow these steps:
    1. Select a condition.
    2. Click Sell this product.
    3. Enter your offer details in the provided fields.
      Note: Required fields are marked with an asterisk. To learn more about a field, hover over the question mark next to the field.
    4. Click Save and finish.

You can also search for up to 20 product IDs at the same time by selecting the Search multiple products option in the initial search box.

Create a new product listing

If you're unable to locate your product using Add Products, you can create a new product listing on Amazon. Before creating a new listing on Amazon, ensure that you have the following information available:

Information to provide Description
Product identifier Most products have a unique identification code, such as a UPC, EAN, JAN, or ISBN, which ensure accurate information on the product detail page. If you have a UPC, EAN, or GTIN, select the UPC, EAN, orGTIN option from the External product ID drop-down menu in your listing form.
Offer details Offer details include the product’s condition, price, quantity, and shipping options. You can update your offer information at any time.
Product details Product details include the product name (title), brand, category, description, and images. These details help customers to better understand your product and make informed buying decisions. Required attributes may vary depending on the category in which you’re listing your products.
Keywords and search terms Strong keywords can help make your products easier for buyers to find. To learn more, see Use search terms effectively.

Follow these steps to create a new product listing on Amazon:

  1. Select Add Products from the Catalog drop-down.
  2. Click I’m adding a product not sold on Amazon.
  3. In the Item name box, enter the most fitting title for your product. Amazon will suggest a product type based on your title that you enter.
  4. Click Confirm, and the form will load according to your product type selection. If Amazon doesn't provide product type recommendations based on your title, follow these steps:
    1. Click Select other to open the category selector window.
    2. Under Select a category, find the category matching your product, and click Select. Accurately choosing your category helps buyers in easily discovering your products.
    Note: You can mark your frequently used categories as favorites by clicking the star icon next to each category. These categories will then appear under Favorites at the top of the Select a product type window.
  5. Enter the required information in the Product identity, Description, Product details, Offer and Safety & compliance tabs.
    Note: You can opt to view either required attributes or all attributes by using the attributes filter option on the left panel.
  6. Once you enter the required information in the tabs provided, click Submit to complete the listing process. You can edit product information for listings anytime by using the Manage All Inventory tool.
    Note:
    • Detail pages are shared with other sellers who can offer the same product. Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. To learn more, go to Product detail pages and offers.
    • Amazon displays listings with relevant and accurate information on the detail page. It is highly recommended that you provide appropriate information for your product listings, to help buyers make a well-informed purchase. Review the following help guides for best practices while listing a product:

The information that you provide will be published on Amazon typically within 15 minutes and your product will be visible to customers through search and browse.

After you add new products or listings, confirm if you can find your products by searching or browsing for them. If you cannot find your products, go to Use search terms effectively and How do I find my products on the Amazon website

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Copy a listing

The Copy Listing feature allows you to create a new product detail page by using information from an existing listing.

You can copy a listing in two ways:

  • From Amazon’s catalog: From the Catalog drop-down menu, select Add Products, and search for the existing listing that you want to copy the product information from. In the drop-down menu to the right of the listing, select Copy and list.
  • From your existing catalog: From the Inventory drop-down menu, select Manage All Inventory. In the Edit drop-down menu next to the product, select Copy listing.

Alternatively, you can search for existing listings by using the Copy from option in the left panel of the Add Products tool. Once the information is copied to a new listing, make the necessary changes to the listing and click Save and finish.

For more information, go to Copy a listing.

Generate listing content

When you create a new product listing, you can use the latest in generative artificial intelligence (AI) to populate details of your listing with the Generate Listing Content feature.

If available, Generate listing content will appear at the top of the first tab when you start creating a new listing. Simply provide a brief description or a list of keywords that best describe your product, and a full-length form with product details will be generated for your review.

There is no minimum input length, but longer and more descriptive entries will lead to better quality output.

Note: Please review generated content thoroughly and ensure it is accurate and complies with all Intellectual Property and Listing policies. AI-generated content can include features and claims that weren't in your original input.

Save product details for future listings

With Listing Preferences, you can save product details to streamline your future listings. When creating a new product listing, check the Save product details for future listings option before submitting. Once the listing is successfully submitted, these details will be saved in a new preference profile.

Next time you create your listing within the same Product Type, just select your saved Listing Preference to automatically fill in your product details.

You can also customize the name and attributes assigned to your preference profile:

  • Creating a new preference: Click the product attributes link to open a panel where you can set your preferred details.
  • Updating an existing preference: Click Edit to open the same panel and make updates as needed.
Note: You can visit the Listing Preferences Dashboard to view, update or delete your preference profiles at any time.

Listing in multiple stores

Whether you are matching to an existing product listing or creating a new one, you have the option to make your listing available across multiple Amazon stores during the listing process. To do so, provide additional attributes in the Offer tab, such as the price for each additional store that you want to create listings in, in addition to the store that you have selected in the Seller Central header.

Prices should be provided in the local store currency, which is denoted in the price field. If a detail page doesn’t exist yet in those stores, Amazon will attempt to automatically translate and create a page on your behalf. This process can take up to 48 hours to complete, and you will be able to suggest content changes in the local language after completion.

Available stores are determined by where you are registered, and for stores outside of regions like Europe or North America, by your linked accounts. To find out more about listing policies for each store, go to Amazon’s Category, product, and listing restrictions.

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