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This article applies to selling in: United States

Add one product at a time

Add a Product is an interactive web-based interface used to list a small number of products, one at a time. This tool is available within the Inventory drop-down menu of your seller account. The Add a Product tool can be used to:

  • Match to an existing product listing: If you have a product you want to sell which already exists on Amazon, you must match to the existing product detail page.
  • Create a new product listing: If the product you want to sell does not exist on Amazon, you can list a new product and Amazon will create a new product detail page.
Note: If you have a Professional selling plan, and prefer to work with your product listings offline, we recommend using an inventory template.

Match to an existing product listing

Before you match your product to the existing product listing on Amazon, ensure that you have the following information available:

Information to provide Description
Offer Details Offer includes the product's condition, price, quantity, shipping options, etc. You can update your offer information at any time.
Follow these steps to match to an existing product listing:
  1. Select Add a Product from the Inventory drop-down.
  2. Search for the product you want to sell on Amazon within the Find your products in Amazon’s catalog section.
    Note: Results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or an ISBN.
  3. If you locate the product you want to sell, perform these steps:
    1. Click on Show variations (if applicable).
    2. Select a condition.
    3. Click Sell this Product.
    4. Enter your offer details in the provided data fields.
      Note: Required fields are marked with an asterisk.
    5. Click Save.

Create a new product listing

If you are unable to locate your product using Add a Product, you can Create a new product listing on Amazon. Before creating a new listing on Amazon, ensure that you have the following information available:

Information to provide Description
Product Identifier Most products have a unique identification code, such as a UPC, EAN, JAN, or ISBN. It ensures accurate information on the product detail page.
Offer Details Offer details includes the product's condition, price, quantity, shipping options, etc. You can update your offer information at any time.
Product Details Product details include product name (title), brand, category, description, and images. These details give buyers a clear view of the product being offered and can be used to highlight special features. Mandatory attributes are subject to change depending on the category you are listing your products in.
Keywords and search terms Strong keywords can help make your products easier for buyers to find. To learn more, see Using search terms effectively.

Follow these steps to create a new product listing on Amazon:

  1. Select Add a Product from the Inventory drop-down.
  2. Click I’m adding a product not sold on Amazon.
  3. You can choose one of the following options to create a new product listing:
    • Search for your product’s category and click the Search icon button.
    • Browse the Select a Product Category option for the category that matches the product you want to sell and click Select category. Choosing your category accurately can help buyers find products more easily.
    Note: You can favorite frequently used categories by clicking on the star. These categories will subsequently appear under Favorites at the top of Select a product category.
  4. Enter the required information within the Vital Info and Offer tabs.
    Note: You can select the Advanced View option to enter additional information about your product.
  5. Once you enter the required information in the tabs provided, you can click Save changes to complete the listing process. You can edit the information for your product listings anytime.
    Note:
    • Detail pages are shared with other sellers who can offer the same product. Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. To learn more, refer to Product detail pages and offers.
    • Amazon displays listings with relevant and accurate information on the detail page. It is highly recommended that you provide appropriate information for your product listings, to help buyers make a well-informed purchase. Review the following help guides for best practices while listing a product:
The information you provide will be published on Amazon typically within 15 minutes and your offer becomes visible to customers through search and browse. After you add new products or listings, confirm if you can find your products by searching or browsing for them. If you cannot find your products, see Using search terms effectively and How do I find my products on the Amazon website.
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