Add product images and video
This article applies to selling in: United States

Add product images and video

Every detail page in the Amazon store requires at least one product image, and we recommend that you provide six images and one video. Good images make it easy for customers to evaluate the product.

Images should be clear, informative, and attractive. The first image on the product detail page is the “main” image and is shown to customers in search. The main image must show only the product on a white background, and the product should fill the image frame. Additional images should show the product in use or in an environment, different angles, and different features.

There are several ways to add a product image to the detail page:

For information on uploading country-specific images, go to Upload images in Image Manager.

It can take up to 24 hours after you add an image for it to appear on the website.

Note: Uploading an image does not guarantee that it will be displayed on the product detail page or search pages. Amazon uses algorithms to select the display images. To ensure that your images adhere to Amazon specifications, follow our product image requirements.

Add an image to a new listing

To add an image to a new listing, follow these steps:

  1. From the drop-down menu in Seller Central, select Catalog and then select Add products.
  2. On the List Your Products page, select Blank form and click Start.
  3. In the Item name box, enter the most fitting title for your product. We’ll suggest a suitable product type based on the title that you entered.
    1. If you’re satisfied with the product type that we suggested, click Confirm and you’ll be redirected to the listing form.
    2. If we don’t suggest a product type or if you aren’t satisfied with the suggested product type, click Select other to open the Select a product type window, find a product type that matches your product, and click Select.
  4. Enter the required information in the Product identity, Description, Product details, Offer, and Safety & compliance tabs.
  5. On the Images tab, click Upload for any of the empty image slots. The main image is the top left image slot in this section of the page.
  6. Select an image from your computer and click Open.
  7. Click Save and finish to add your image to the listing.
Note: Using this method, you’ll upload images to Global/US regardless of the account from which you’re uploading the images.

Add an image to an existing listing

To add an image to an existing listing using Manage All Inventory, follow these steps:

  1. From the drop-down menu in Seller Central, select Inventory and then select Manage All Inventory.
  2. From the drop-down menu to the right of the product, select Manage images.
  3. Click the Images tab and scroll down to the section titled Your image recommendations.
  4. Click Upload in any of the empty image slots. The main image slot is at the top left.
  5. Select an image from your computer and click Open.
  6. To add your image to the listing, click Save and finish.

Add images in bulk

To add images in bulk to an existing listing using Image Manager, follow these steps:

  1. From the drop-down menu in Seller Central, select Catalog and then select Upload images.
  2. Click the Bulk image upload tab.
  3. In the Upload images section, drag or click to add an image or zip file from your computer. If you click to add an image, select an image from your computer and click Open.
  4. Click Submit images.

For more information, go to Upload images in Image Manager. If you’re having problems uploading images, learn more by going to Image issues.

If you’re seeing invalid URL format (error 15) or if you have any other URL issues, enter “image error” in the Seller Central search bar to find more information on common image-related errors.

Add a video of your product

Note: This feature is available only to brand-registered and non-brand-registered sellers who have been selling for three months or more.

Video is a great way to demonstrate your product in action, describe your product, and tell your unique brand story. When used effectively, videos can result in higher conversion rates and increased sales. You can upload videos of your product that will display next to images of the product.

Any videos that you upload must comply with Amazon’s community guidelines. Please review these guidelines in their entirety before you start uploading videos.

To learn more, go to Upload a video. To start uploading videos, go to Upload and manage videos.

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