Negative Phrases include any search term that has the phrase in it, in any order.
So adding “plastic cup” as a negative phrase will hurt you if a lot of people are searching for something like “plastic or ceramic cup” or “ceramic or plastic cup” or even “best ceramic or plastic or collegiate or purple cup”.
If “plastic cup” is showing up in your search term reports and there are absolutely no conversions for it, I would add “plastic cup” to a Negative Exact, not Negative Phrase.
That’s what I would do, at least.
Edited by: Better Choice Online on Sep 6, 2017 10:45 AM