Hi there Travers Tool Co., Inc.,
Good morning and thanks for posting your question. My name’s Scotty and I’m with Amazon Seller Support.
When it comes to Product Detail Pages, the Product Title is a key component to creating a great listing that is going to sell. Though our system will permit for the entry of over 200 characters in the Product Title field, our research has shown that listings with titles (parent titles) with less than 80 characters improve the shopping experience by making it easier for customers to find, review, and buy your items. As a result, we will hide (or suppress) from search and browse non-media listings that do not meet certain standards.
So just keep in mind that to ensure that your created listings stay in an active status and remain available to be purchased from, do keep your Product Title within 80 characters (the more succinct and accurate, the better).
Once again, thanks a lot for posting in Amazon Forums. It’s been a pleasure getting to assist you and I hope you have an excellent weekend ahead.
Edited by: Scotty@SellerSupport on Oct 3, 2014 8:38 AM