What is a good company rating?


With a little over 100 reviews we have a 4.7 rating. I think that is sometin we should feature in our marketing , but my wife says that 4.7 is not good.
i am interested in what a good rating is.


Isn’t there a policy against using your Seller rating in condition notes and marketing on Amazon?


Not sure if you mean 4.7 stars, however if that was it I would not advertise it, I agree with your wife.
As a buyer, and this is being totally honest, if I was to look for an item and the lowest cost was a buyer with 4.7 stars and the next seller was close in price I would go with the other seller. If you were the only seller and/or a bit lower than the competition, I would be looking at why you got negative feedback. This is, of course, all based on the assumption you are talking about your seller rating.
If this was the product rating, again would be looking at the reasons for the lower rating. Hope this helps.


Not sure what rating your talking about. Is this a product review showing 4.7 stars? Or seller feedback where you have 4.7 stars?

If this is for a product review, I would say the status of good or bad really depends on the number of reviews. Of the hundred you have, how is the scores trending when looking at the newest ones? Where those less than 5 ratings valid or not. Where they from ‘Verified Purchasers’ or not? Are these lower ratings valid or about problems that you have addressed so they will not happen again? There is more involved then just looking at the star rating to determine whether 4.7 is good or not.

If we are talking about seller feedback than that too is questionable as to whether 4.7 is good or bad. Are there a lot of ‘4’ ratings, which Amazon considered positive, or do you have multiple ‘1’ ratings that caused the star rating to fall? What is the percent positive you have – this is more important than the feedback star rating anyway.


It’s not good. First the stars are irrelevant, it’s an old holdover. Second,fb is what’s important-and good fb is 98% or higher (which you don’t have if you are at 4.7 stars). Third, you can’t use condition notes for marketing.


The only star rating on a seller is the FB rating and that is meaningless.

And 4.7 stars is not impressive.

Buyers who know Amazon know that good numbers do not mean good sellers.


Many sellers know from experience that they do not always get bad feedback when they deserve it, and often get poor feedback when they don’t.

And some sellers have remarkable skills in rectifying their problems and avoiding poor feedback. Their buyers receive a less than desirable level of service.

There are far more 100% Five Star Sellers than you might think, though not selling all types of merchandise.

What you sell has a dramatic effect on these numbers.

Edited by: Lake on Mar 3, 2017 4:55 PM


Why? Shouldn’t 100% be your goal?


I was actually talking about the company rating.
I have over three hundred products.


I am not aware. Why would Amazon discxourage good sellers from advertising the fact? People certainly brag about ratings on ebay.
you may have pointed out an error on my part. I was thinking customers awarded this but if it is compliance with Amazon that would be a different matter.




93% positive 98% seems a ridiculous goal to me.


How could a bad seller maintain good numbers. I am very proactive in customer service, i assume my numbers reflect that.




Some customers use the rating system to get the sellers attention. They assume we are notified. So customers with a complaint who use reviews rather than contacting me will give a one.
we are dealing with humans, not rational beings. So ratings are either omg, i cannot believe how great or 1.


As a buyer I will not even consider buying from a 3rd party seller that has less than a 96% feedback score. I prefer over 98%. Just some food for thought.


Actually, no. 98% is in the ballpark of where you should be, although as Lake pointed out, the product you sell can make a difference.

I’ve always used the following broad rule of thumb -

  • Ignore any seller under 90%. It’s hard to be that bad if you try.
  • Evaluate the rest on a 1-10 scale. 93% is only 3 out of 10. 90 - 93% is poor, 94 - 96% is iffy, and 97% and above is good.
    For example, my 1-year rating is 97% due to 3% neutrals. I have 0% negatives.
    My lifetime score is also 97%, with 1% negative and 2% neutral. I’ve learned to do a better job over time, and that 1% negative from my early days still irks me. I should be better than that. For me, and I imagine many of us, being “only” 97% positive is not something I’m pleased with.


4.9 here. I have 100% positive. And I sell way more than 1 or 2 units a day. The worst I’ve ever been was 98%.


Really? Because we run between 99-100% and have since 2002. 93% is not an A-, it’s more of a C-. 93 is not good.


Wow 300?!?