Warning message for SearchTerms


We have suddenly been getting warning messages for our Product XML feed referencing MessageID 0 (zero) and apparently SearchTerms. Here is the warning:

			<ResultDescription>The Message/Product/DescriptionData/SearchTerms[2] field heading is invalid, so values in this field were ignored. To correct this error, download the template again and use the new copy, or fix the field heading in your existing file.</ResultDescription>

The schema simply shows “SearchTerms” as the element name. The data included is within the field length limit.

Opened a support case with Amazon and was told to contact the “third-party” that wrote the our feeds app, but there isn’t a third party - all in-house development.

Then Amazon support said to ignore the warning messages. That doesn’t seem right at all.

At a loss to understand what the problem is, but something is clearly wrong. Can anyone help?


Note that the limit is currently 250 and even though the XSD says maxoccurs = 5 … that through Seller Central one 1 occurrence is allowed with a 250 max.


Just to be clear -

Does that mean that all search terms combined should be under 250 chars or that there should really only be one SearchTerm element with under 250 chars?



I have not attempted anything other than 1 repetition of late.


Thanks very much for the input!


What is the format for the SearchTerms line? Are terms separated by commas, or spaces? Are multi word terms in quotation marks? etc.

chocolate, chocolate bars, candy
chocolate, “chocolate bars”, candy
chocolate, bars, candy
chocolate bars candy
“chocolate bars” candy


Using search terms effectively

Tips for optimizing your Search Terms:

  • Stay under length limit.
  • Include synonyms.
  • Include spelling variations, no need for misspellings.
  • Include abbreviations and alternate names.
  • You can use all lower case.
  • You don’t need punctuation, such as: “;”, “:”, “-”.
  • Separate words with spaces.
  • Don’t repeat words within the Search Terms field.
  • Don’t include your brand or other brand names in Search Terms.
  • Don’t include ASINs in Search Terms.
  • No need for stop words such as “a,” “an,” “and,” “by,” “for,” “of,” “the,” “with,” and so on.
  • Use singular or plural, no need for both.
  • No temporary statements such as “new,” or “on sale now.”
  • Don’t use subjective claims, such as “best,” “cheapest,” “amazing,” and so on.
  • Don’t add abusive or offensive terms.