Very surprised no one has brought this up yet. Why do I smell a colossal disaster in the making, allowing warehouse workers to put these bundles together?
Have you tried it? Any comments?
All I could find was offsite information:
Product Bundles – In Beta for Third-Party Sellers
Amazon recognizes that its warehousing and fulfillment network is going to be a key component of its ability to compete with Walmart and other brick-and-mortar incumbents. To this end, the eCommerce giant is investing in the capacity of its Fulfillment by Amazon program (FBA), including rolling out a feature much-requested by third-party sellers: virtual product bundles.
The Product Bundles pilot program allows FBA sellers to virtually bundle products together, with or without a bundle discount. Bundles can include up to five products from a single catalog and Amazon will automatically update quantities based on the availability of the lowest-stock item within the bundle. When you create a Product Bundle, Amazon assigns it a unique SKU and you can independently edit the product title, description, bullets, images and price.
This feature is available now to third-party sellers, but it is still in beta, meaning Amazon is still refining it. Whether or not this will be rolled out to all products stocked in Amazon’s fulfillment centers is yet to be determined, so first-party vendors should keep an eye on this feature as well.
Bundles allow you to offer more variations within your assortment, increase digital share of shelf (by having more ASINs without more labor) and cross-promote your catalog. This opens up new strategic possibilities in your ad campaigns; for example, running ads for a product bundle could allow you to promote multiple products with a focused campaign, rather than diluting your ad budget across each of those ASINs separately. In theory, this could offer new ways to improve ROI, so keep an eye out for these potential new opportunities.