I am sure most of you by now have heard about the July 22 News update regarding title guidelines and that if you do not follow them your listings could be suppressed in search. I think this is a good thing overall however trying to formulate a plan to make the necessary changes has been very tough. I have talked to roughly 10 different Seller Support people and still have not been able to get clear answers on some of the topics.
The main question for this topic though is going to be:
How many characters can my titles have? I am in the clothing category and if you read the specific categories it says that the limit for titles in the clothing category is 80 characters. Lets dissect that even further, with clothing you have a lot of variant titles. Variant Titles are supposed to have the size and color at the end.
Your looking at this type of format:
For the Parent of Variation Products:
[Brand] + [department/ (and Special Size, if applicable)] + [product name]:
For Stand Alone or Child Products:
[Brand] + [department/ (and Special Size, if applicable)] + [product name] + [size] + [color]
Does the 80 Character limit for clothing apply to the Parent title only or does the 80 characters max o include the size and color info needed in the Child/Variant Title? Because if this is the case then your actual Parent title character limit would be more like 60 so you could leave room for the characters needed to fit [size] + [color] for the Child/Variant Title.