Things You Didn't Know You Needed to Know to Sell on Amazon


I posted this link in another thread, and it was suggested that it might be helpful here.

Things you didn’t know you needed to know to sell on

Now that you’ve read your seller agreement and associated policies and guidelines, we want to give you additional information that is key to selling successfully on Amazon.

We find that new sellers on often bring with them their experiences with other selling platforms and assume that all seller platforms work the same. They may think that there’s no need to pay much attention to the details in your seller agreement and the platform policies and guidelines. As a result, we receive communications from sellers that begin with “I didn’t know I was supposed to…”

We don’t want you to find yourself in that position, so we are presenting you with some of the things that are most commonly overlooked by new sellers. The icons at right will help you identify what you need to know, do, or avoid doing.

Your Account

Things to Know

When registering as a seller on, you create a single selling account for your business. Operating and maintaining multiple seller accounts is prohibited.
You can help build buyer trust in your business by providing clear and detailed information about your policies.
See also: Manage Returns

Things to Do

Provide the business name that will be displayed on so that they remember your company.
Make sure your business contact information is current (e-mail & phone number if available) so that we may contact you, if necessary.
Keep credit card and bank account information current for payments and settlements
Describe the gift messaging and gift wrap services you offer
Upload your logo—your storefront logo image must be exactly 120 x 30 pixels
Only enter company info specific to how you manage your business on
Choose shipping rate settings so buyers know what your shipping costs.
See also: Manage Returns

Things to Avoid

Registering for multiple seller accounts.
Including website URLs in product feeds, business name, or other company information that may refer buyers to your or any other website.
Assuming other sellers are doing it right. Always double-check your practices against the applicable platform policies and guidelines and the seller Help content.

Listing Products

Things to Know

Listing products in the right categories and with the correct information is critical for good buyer experience and strong seller performance.
You can help build buyer trust in your business by providing clear and detailed information about your policies. buyers expect their purchases to be well-packaged and to arrive on time.
Product detail pages do not belong to any one seller. The product title, image and details must be specific to the product, not to any seller or any individual seller promotions.
Set up your shipping charges, sale pricing, and promotions using Amazon tools; don’t include any of this information in your product listing details.
Your Amazon seller agreement requires that the price at which you list a product on and the other terms of your offer must be the same or better than for the same product offering on your other online sales channels.
See also: Manage Returns

Things to Do

Product Titles

Provide information about the specific product only
Keep it short, but include critical information
100 characters maximum
Start with the product brand where appropriate – not seller
Include a model number, when available
Use only plain text (no HTML formatting)
Capitalize the first letter of each word
Use numerals (2 instead of two)


Use white, clean backgrounds that do not distract from the product
Create images with 300 dpi minimum; 1,000 dpi is best
Show the entire product. It should occupy at least 80 percent of the image area
Include only what the buyer will be receiving
JPEG (.jpg), TIFF (.tif), or GIF (.gif) format; JPEG preferred.
Use photographs

Things to Avoid

Product Titles

Marketing information (“x% off” or other marketing messages, seller URL, seller name) in product information
Using categories that do not match the existing browse tree
HTML code
Symbols (! * $ ?)
Promotions or other information that is not descriptiove of the product itself


Promotional text such as “Sale” or “Free Shipping”
Colored backgrounds or lifestyle pictures (for the main image)
Borders, watermarks, text or other descriptions
A single image displaying multiple colors of your product together when they are sold separately
Line drawings or artistic representations
Animated images
URLs or seller logo/name on product images

Customer Orders

Things to Know

When you set up your account, you’ll find information about shipping expectations that you will need to integrate into your order and fulfillment processes. You’ll also see that you’re required to confirm to Amazon when you have shipped your orders, so we can keep buyers informed about the progress of their orders and charge their credit cards for the purchase.
You are required to ship media products (books, music, DVD and video) within 2 business days. Non-media products must be shipped by the shipping availability date you specify in the product feed for such products.
You must confirm to Amazon that you have completed shipment in order to receive payment for an order. This confirmation will also trigger Amazon’s shipment confirmation e-mail to the buyer and will set the expectation for estimated delivery date.

Things to Do

Review default shipping settings and customize to fit your fulfillment model
Check your account at least daily for orders
Schedule order reports to ensure an authoritative report of all orders and order information

Things to Avoid

Including any marketing or promotional materials with packing materials
Relying on e-mail notifications of account activity. E-mails can get lost or deleted.

Customer Service

Things to Know

Selling on requires less communication by you to buyers than most other online sales channels because much of the process communication is handled by Amazon.
Amazon will provide all the order and shipping e-mails to buyers; you must not send order or shipment confirmation e-mails, to avoid conflicting messaging or confusion for the buyer.
You must not market or advertise to buyers, nor divert them in any way from the Amazon sales process—not even in otherwise permitted communications, such as when responding to buyer inquiries about your products or their orders.
See also: Manage Returns

Things to Do

Fulfill all orders within the promised lead time and shipping windows and ship exactly what you listed for sale.
Clearly explain your policies and processes, and provide other pertinent information. See also: Manage Returns
Learn about buyer communication policies for doing business on; be aware of when Amazon handles the communications to buyers and when it is appropriate for your company to communicate (or not). Generally, you will not send communications to buyers other than as necessary for order fulfillment and related customer service. Respond promptly to buyer questions about the status of their order.
Keep in mind that buyers have come to expect the same level of customer service from sellers that they receive from Amazon. If you don’t meet that standard, you may have to deal with some unsatisfied buyers.
Be courteous and patient with buyers when they request information, returns or refunds.

Things to Avoid

Bribing buyers for positive feedback.
Using buyer information for online or offline marketing purposes, or directing buyers to your own or another’s website.
Engaging in arguments with buyers rather than courteously working to resolve the problem.
Assuming that buyers read your policies.


Thanks for bringing this old addendum to the Seller Guidelines out of the archives and
back into view again. It is sorely needed for new and old sellers alike.
Let’s keep it “bumped” so that everyone gets a chance to read it.


Upload logo…
Need to look into that.

Now, where can I get a very small cactus?


Extremely helpful here, and thoughtful of you to post it.

We should try to keep this one bumped to the top of the list.

And I hope all new sellers who read the opening: +“Now that you’ve read your seller agreement and associated policies and guidelines…”+ and think, “No, I haven’t,” will recognize that they really need to go and do so.



This is wonderful, no dout about you, you have gone the extra mile. And to all of you for posting thanks
Thanks Nikki



Just wanted to post something that I posted in error on another thread and forum,

Golden Desert, I can envision just a very perfect logo for you with some soft and gold and orange colors in the background with a small cactus in the foreground and your store name on the right of that, sort of like an address label that I have seen.

There are some free logo sites on the internet and you could also use Corel Draw to create one I suppose. If I could find the time, (as I have Corel Draw), I would attempt to create one for you.

Anyway, I just wanted to post that the information in this thread mentioned having a storefront logo and I think that is helpful to use in your storefront, (especially if you use FBA ) and also include/provide some “non-generic” information in your storefront as many sellers don’t seem to want to take the time to do.



Just giving this helpful thread a bump.


You could look for desert drawings / sketches in the Little Prince or other children’s books.









started by Dr.Scott , a few years back when he was forced to retire (disability from Vietnam). The idea was to establish a business that would be used to fund reading and civil liberty programs of the Franciscan Order he was in (He is a Bishop in an Orthodox -Catholic church.
Homepage [http://www.SCOTTYDOGBOOKS.COM]
Biography Started a few months before hurricane IKE, which destroyed our Office and Warehouse that we were in the process of inventory and listing on (our only vendor then and now). We were advised by a long term player in the Used Book business, that the economy crashing is a cyclical thing and it was a good time to buy books and bookstores, we did and have approximately 100K books that were never inventoried. Then came PENNY BOOKS, which some claim is a Walmart tactic to run the price of books so low no one could compete. It is suspicious that anyone would list 1 cent books that cost far over the penny and shipping ,minus the Amzn fee, and think it is profitable. Unless of course it is funded by Amazn to run the prices into the toilet, There are several suspicious sellers, but one who appears to be a nonprofit (but is not) manages to have a penny book on virtually every book on AMZN. They claim to be raising funds through sales and taking book donations to send to reading programs around the WORLD. Tricky to see how losing money on almost every sale can help provide WORLD BOOKS with anything ? It must be volume… We can’t play in this rigged game, regardless of who is rigging the game (and as a retired Forensic Examiner, I only know what this looks like and smells like, but I have no real evidence of a conspiracy by AMZN or the penny sellers). I do know that some poor new sellers followed the lead and are gone now…we have there books to prove the sad fact that it hurt a lot of little sellers trying to get into a business after losing their jobs. I feel a little guilty that we bought their dream, of having a bookstore, for less than 5cents a book. Now we have inventory that we would rather sell in lots of 500 to 100K rather than pay for climate controlled warehousing. BIG SALE in TEXAS. Maybe a giant penny seller would like to by it all and shut me and a few large sellers who are hopping mad. I will bargain and get out for a reasonable offer. The only other option is to do one last investigation and let the facts speak for themselves. Follow the money, Amazon gets its $1.35 minimum fee plus seller monthly fee and they don’t have to worry about doing anything and they now control not only the bookseller business which the make good money on the backs of sellers who are going bust, but they also control 49.5% of e-comm and M-comm. I think they are brilliant and I buy from them almost exclusively. I don’t think a legal case could be made even if it is market manipulation…Thank You REAGAN! They could be exposed and they don’t have to care what booksellers think, there is no other game in town! Again, I have no evidence and haven’t got the investment in time and money like some other sellers who are suspicious, but need or want real hard proof. I retired from that Forensic Expert investigator world and don’t care to do another case. PLEASE BUY ME OUT!












Do not hit No Response Required in Messages once too often.

Then one year from now:

Do not Post with Content which only have a Single Dot.

(not true either of these, I just wanted to bump the thread also)


“Do not Post with Content which only have a Single Dot.”

OMG, that really made me laugh!!