Hello from Fulfillment by Amazon.
Effective September 1, 2016, we will no longer offer the brand-neutral packaging service for your multi-channel fulfillment orders sent from Amazon. Thank you for your interest in this service.
If you had chosen to have your multi-channel fulfillment orders shipped in plain brown boxes in the past, all of these products will be shipped in Amazon-branded boxes on or after September 1, 2016. The fees associated with the brand-neutral packaging service will not apply to Amazon-branded boxes. At any time prior to this date, you can disable Brand Neutral in the Multi-Channel Fulfillment Settings section of your Fulfillment by Amazon Settings in Seller Central.
You may create a removal order to have your multi-channel fulfillment inventory returned to you or disposed. Return or disposal fees will apply. Learn more on the Remove inventory help page (sign-in required).
Thank you for selling on Amazon.
The Fulfillment by Amazon team
All I can say is, wow, seems like that was kind of the whole point of the multi-channel fulfillment program, right?