30% sales from your website is amazing… that is my goal, but I have a long way to go. Thank you for sharing though because it reminds me of what is possible.
I like your method of linking the Amazon product pages. If there is ever any issue with your Amazon listings, you can take that off & you still have your website which keeps you from being so reliant on Amazon. But, at the same time, it does give your website product pages more credibility.
Thank you for your feedback on FB Ads. I actually have some created and was getting ready to run them, but now I am afraid of backlash since so many big brands are boycotting FB in July. Ad rates will probably be low, but it seems risky to enter into a volatile controversy.
Your post was very helpful and I appreciate you taking the time to share what is working for you!!!