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Welcome to Seller Forums

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Hi Sellers!

Come learn about Transparency at an Ask Amazon event on Thursday, November 21st, from 8 am to 5 pm PST.

Community Managers and the Transparency team will answer your questions posted in this event thread. Feel free to leave your questions within this event thread before the start of the event, however, please note that the partner team will not be available to review and respond to questions until the event date.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency we would like to hear from you. Please join us on November 21st!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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A to Z help becasue of Amazons clueless support
by Seller_65SosQSNEbezj
Amazon replied

We have a customer who requested a replacement through AMAZON, it was an Amazon replacement order then the customer wanted to return the replacement. Instead of Amazon making the customer return it they immediately granted their A to Z claim and never returned the item. Amazon keeps saying the customer did return the item however they only returned the original not the replacement which can be confirmed under both orders and tracking numbers under the returns. Seller support is clueless and can't seem to comprehend this. Looking for help from any mods please.

@Seller_1KYLYkgAlu4xX @Seller_nS0jcFQNDLG3e @Seller_s3amN64nZ4y9V @Seller_guPeMXBrBxqyU

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4 replies
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What Am I Doing wrong on Amazon?
by Seller_JjjclHTZ2flGZ
Amazon replied

Been selling on amazon for over 12 years. Rare to receive any sales now days. Check my account, maybe some ones on this form can help me. First time posting. Amazon has gone down hill for the worst.

5 votes
2 votes
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12 replies
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My Amazon Seller Account has been disabled
by Seller_g2g0Vzt3Z9TXP

Hello. I have been selling on Amazon for 2 years. At the end of July, my account was suspended due to 3 ASIN invoice requests. I passed this verification and was able to open my Amazon account. Then, ten days after my Amazon seller account was opened, my account was suspended again. They requested the invoice for the product I bought a year and a half ago and last sold a year ago, and stated that they suspended my account due to their fake product policy. I sent the invoice of the product they wanted from me to Amazon, but this time they did not accept my invoice because the invoice for the product was older than 365 days. I have made many objections and phone calls since August 16, but my account has not been opened. I emphasized that my product is original and that I bought it from Amazon TR. I sent my invoice to almost every objection and explained the situation. I explained that since I made the purchase a year and a half ago, it was not possible for my invoice to be issued within 365 days. There was only one purchase of the product, and that purchase was dated at that time. That's why my account is still suspended. How can I open my account? How can I fix this situation and explain myself?

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Is your brand name suddenly different on Amazon? You're not alone. Learn how to fight back against unauthorized changes and protect your business.

  • Brand name changes are often referred in the Seller Forums as “hijacking.”
  • The term “hijacking,” has also been used in the Seller Forums to describe other offers on a listing or when the featured offer has changed from one seller to another.
  • To ensure a cohesive dialog, this discussion is specifically regarding a change to the brand name attribute on a listing.

Brand name changes that violate the Amazon Brand Name policy are not allowed. To investigate the cause of Brand name changes, a thorough investigation is required to identify the “how” it happened. Based on the results of this investigation, a Community Manager may be equipped with the appropriate information/detail to assist you.

If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:

Once you have done so, here is what we need from you to get started:

  1. Post a new discussion in the Manage Your Brand category that is specific to the ASIN(s) you are experiencing issues with. (You do not have to list the ASINs, we will cover that in the next step)
  2. Provide a case ID in your post that lists ALL the ASIN(s) and details which explains your issue. Why is this necessary? We don’t want you to have to put any business specific or proprietary information in a public forum and with a case ID as per Community Guidelines. Community Managers can identify relevant information from the case.

Here is what we are getting started with:

An investigation on each ASIN individually.

  • Keep in mind, the root cause is not always the same across all the ASINs and those differences can mean different escalation paths to resolve.

Escalation to the appropriate team to resolve the issue.

  • Reminder: The case ID(s) provided must meet the Community Manager’s requirement to escalate, see the 5 self-service bullet points listed above

That’s it! The Community Managers will take it from there. Please keep in mind that resolution is not guaranteed and times will vary based on the investigation, number of ASINs, root cause, and how many internal teams we have to connect with. However, we are more than happy to review and see what guidance we can provide!

We want to hear from YOU!

For any Sellers that have received assistance from a Community Manager with an incorrect change to a brand name, we would love to hear about your experience:

  1. Did we miss or leave anything out from the instructions above?
  2. Approximately how long did it take to fix your issue?
  3. Do you think we need to provide more clarification or additional information to this post?

Best, Dougal

10 votes
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32 replies
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Link variant front-end display has been split
by Seller_KXupKdA8L7jgN

The front-end display of the link variant has been split, but the back-end inventory management page shows that there is a variant relationship. The case 16596867331, which started on November 4th, has not received a clear response yet. Why is it necessary to forcibly split the variant?!All 9 variants without exception have become independent links. Why hasn't Amazon been handling cases?

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Took a fairly large business invoiced order in March, now in November and still have no access to this money. Also found a failed (unrelated) disbursement that appears to have been completely ignored by Amazon's system while digging around to investigate. This is killing my cash flow and causing struggle.

Seller (un)support are running me around in circles telling me I've already received the money because it's been released. I keep telling them that it may be released, but that doesn't mean that I can withdraw it. Despite being explicitly asked for it, they are unable to point towards the disbursement I have allegedly been paid this sale on.

Most recent case IDs

16662570391

16662519611

Mods please help, this is far beyond the comprehension of the dozens of seller support staff that have tried to engage (I will never say help, I don't believe there is ever any intention to help from them).

0 votes
0 votes
8 views
3 replies
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Amazon Takes Too Much from Us
by Seller_BYn3ICHDweKIc

It's getting to the point where it's not sustainable anymore. Within the past year, Amazon has constricted profitability and growth to where it's just about a complete standstill. After all calculations are done, pretty much working for free now. They've made it where you can't survive or thrive on their platform without giving them a minimum of 50% of sales. They've done this by hiking up fees, and making it where you have to spend heftily on ads. And if not.....minimal sales and visibility. They've made products harder to find by relevant organic search. It's gotten crazy, it's too much for what it's worth now.

It's really unfortunate, as we've been in business for almost 20 years. Amazon has almost 40% of retail market share, possibly more by this year. A LOT if not most retailers rely on them to stay in business. For the 1st time in 20 years..... about to throw in the towel. We have to price our sh#% higher than we want to just so we can pay all the fees, and the pay to play tactics. It's really really crappy on Amazon's part to do this to sellers. It's really really crappy that they do this to their customers.

1 vote
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Hello Amazonians,

We have seen many threads on the Amazon forums regarding the difficulties of the appeal process (myself included).

We understand the Appeals process is a jungle that we must cut through to find the golden idol of approval, however, there must be a more transparent method of doing these appeals which includes more feedback & communication from the seller.

The appeals process has currently become a three-step procedure:

Step 1: Create your appeal, add all of the information requested, and hope to receive a positive reply

Step 2: Receive the reply - the correspondence is extremely vague and is most likely pointing out key factors in your prior submission that were already present i.e. supply chain proof, tracking proof, etc. You call the Account Health team for clarification, but the representative on the phone will simply repeat the email until the conversation is finished

Step 3: Resubmit the appeal differently, possibly with more detailed information in an attempt to receive a positive reply

Repeat Step 2

Currently, the appeals process feels like a constant losing battle with yourself and the appeals team. No one should truly feel this way when doing their best to do the right thing.

As a business on Amazon - we feel that there should be more communication between the appeals team and the seller when trying to rectify serious issues.

The current appeals process needs work. This is why we've created this thread. We wanted to get feedback and ask the Amazon community to point out any suggestions, questions, or concerns regarding the appeals process.

How do you think we can create a better appeals system?

What do you think is the biggest flaw of the current appeals system?

Do you believe the current appeals system is fair?

4 votes
0 votes
71 views
4 replies
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Account deactivation under Section 3
by Seller_2w2kd5WiaXy5o
Amazon replied

Today am here to get help for account deactivation under section 3. In Orignal Notification Amazon Mentioned that I found in Relation with another account and I know that account that was my Cousin's account and This Link up created when he asked my debit card and without informing me he used my card in his account.

Than his account deactivated and Amazon want to identify his identity ( I helped him in Virtual Verification call too ) in which he failed but than my account also get deactivation which told me that I need to Reactivate my cousin account.

I did not use his account. I do not have access to his account And I never Opened his account on my System and for Proving this to Amazon I asked him to immediately Remove my card from his account and I submitted Notirised Affidavit that I have no access to my cousin account and I give affidavit that My account Information will not be used in any other account But It has been 2 days I did not hear back from Amazon.

Please help! @Emet_Amazon @Steve_Amazon @Tatiana_Amazon @CR_Amazon @TaylorR_Amazon @Micah_Amazon @Atlas_Amazon @Rose_Amazon

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7 replies
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Which amazon policy is this?
by Seller_MhxkYfElpJdPE

"call me" does not work on suspended accounts. Which amazon policy is this?

As a seller, which amazon policy is this in? Can you send the link?

What is your opinion about the subject in the image?

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