Welcome to the Ask Amazon Seller Services forum.
I’m sorry to hear that your product is not appearing when you do a keyword search on Amazon.com.
Factors such as the history of buyer viewings, the sales history of an item, price, and current availability all influence the location which a specific product achieves in the search results. This means that products that sell better tend to be toward the beginning of the list. Therefore, as your sales increase you can expect your products to appear more frequently toward the beginning of the search results.
Due to the factors above, Amazon.com cannot guarantee that the product you are selling will appear in the first set of search results.
It is also important to note that when you search your listings by Product Name, the order of the words you are searching for will affect your search results. For example, if you would like to locate the title “Harry Potter and the Sorcerer’s Stone” in your open listings, a search for the key words “stone potter” will not return the title you are looking for. However, if you search for “Harry Potter,” the listing you are looking for should appear in your search results.
Sometimes, you will not be able to quickly find the title you are looking for within our regular catalog search function. However, by using the Advanced Search feature, you can narrow your search using more specific criteria when trying to locate hard to find items in our Books, Music, DVD and Video stores.
To use the Advanced Search feature, simply go to the store you wish to search within by clicking to view the category on the left side of the main page (www.amazon.com). On the following page, click on the “Advanced Search” link which appears just below the search box drop-down near the top of the page. You can then search by specific item attributes to locate the title in question. I have included a screenshot of where you can find the Advanced Search feature.
Here are advanced search fields that may be useful in locating your item:
BOOKS: Keywords, Author, Title, Publisher, Subject, Format, Reader Age, Language, Publication Date.
Keep in mind that the Advanced Search feature is only available for media items (Books, Music, DVD and Video).
When you create a product detail page, it should appear on the website within fifteen minutes. However, it can take up to four days before a product’s title and keywords are searchable, even though you can find the product earlier if you search by ASIN. Note that our search engine will not start creating title or keyword searches until after you create a buyable listing for the product.
Newly created product detail pages will be searchable just as any other pages on our site. Our search engine will provide matching results for keywords, including title, author, publisher, ISBN/ASIN, and manufacturer. (It is not possible to search by UPC.) Any other search functionality that exists for Amazon.com pages will work for new pages, such as matching for actor in a video or DVD. Note: in order for your page to be searchable, you must create a Marketplace listing for the product.
If you would like more account specific assistance, please [contact Amazon Seller Support|https://sellercentral.amazon.com/gp/contact-us/contact-amazon-form.html].
Thank you for your inquiry.