You can now enroll in the new Competitive Price Rule from the Pricing Health dashboard with just two clicks. The Competitive Price Rule by Amazon matches the Featured Offer price on all offers for the same ASIN and condition, compares the price from retailers outside Amazon, and continues Automated Pricing after updating prices elsewhere.
Simply select the item to review its Automate Pricing details, which include the recommended minimum and maximum prices. The recommended minimum and maximum prices are based on historical trends for the Competitive Price. Alternatively, you can also set your own. After reviewing the price guardrails, you can then enroll to restore your Featured Offer eligibility.
To learn more about pricing rules, visit our Help page