We encourage you to prepare your Prime Day sale early and stock sufficient inventory of your products.
Due to ongoing global supply chain challenges, it might take longer than usual to ship inventory to fulfillment centers.
- Starting March 22, you can participate in the Prime Day event by creating a deal. You have until April 29 to submit your deal for Prime Day consideration.
- Plan and send your shipment so that it arrives at fulfillment centers before June 20.
Other factors that can affect the timelines of your shipment include logistics, weather, customs clearance, and carrier-related issues. Be sure to consider these factors when sending shipments, to ensure that they arrive at the correct fulfillment center in a timely manner without affecting subsequent listing and sales.
To help prepare for Prime Day, go to Drive Sales During Prime Day with Amazon Advertising and Top 3 tips to prepare for Prime Day.