Permission to resale items from Disney Store?


The return policy at Disney Stores is very good. Next time you are nearby make sure you take what you bought and the receipts with you and get your money back.


Welcome New seller & good luck.
As you can see a question like this is going to get some very snarky answers.
The process for selling a brand that is gated is very simple.
When you are listing the item you will see a drop down that will give you more information.

You need to buy from an authorized distributor or directly from the company, and then you would have someone to ask. In other words, of you want to sell and grow you need to go to trade shows, not the mall.

These are other sales channels for what you have now or return back to store.

Good Luck and hope that helps - j


eBay would be your best option to sell these. Disney is one of those highly gated brand. You need to be an authorized retailer in order to sell Disney merchandises.


I’ll bring the adult beverages…


Do not listen to these people on this thread.

They do not know the toy business nor have any idea what they are talking about.

There are certain types of Disney products that will get you in trouble.

  1. Anything consumable: nail polish, lipstick, food items, etc.
  2. Electronics. They come with warranty from authorized sellers.

Amazon cannot enforce the buy direct rules on most toys and games items. There are a lot of reasons for it, most being that items go out of print and still sell afterwards.

If you want my input, as we sell in the category, post the ASINs you are referencing and I will get more specifics.


This is dangerous advice for a new seller.
YOU are grandfathered.
He is not.


Just out of curiosity, since our business is totally different, would it be okay for the OP to just sell the items as Used, Like New?


Very good advice.
Hey…wait a minute…YOU’RE one of the people on this thread!


I currently have 930 Disney listings in my inventory.

It’s not that you necessarily need permission to sell Disney Store items, it’s because Disney does not publish their UPC codes, and Amazon is restricting your ability to list items without them.

I went over, and over, and over again last fall with the Catalog Team.

The only other issue is with their +Alex and Ani Bangle Bracelets+. Their “vicious” watchdog came after me for listings those. I had a dozen not yet sent to FBA, so I returned them to Disney for a full refund.

That’s it, and it’s also the last thing I ever purchased from Disney.

Unfortunately, Disney was a full 25% of our business. We’d rush to list new arrivals and, within two weeks, there were 80 offers for the same products. Now, nothing, and their Amazon Disney Store has such bad feedback, I wouldn’t purchase anything from them, period.

I had to laugh when they missed their 4Q16 objectives, and their stock dropped $4.00 in a single day. I could have told them it was going to happen. Rather then let us buy $100,000’s of products from them, they decided to go it alone. I sure hope they canned the MORON that made that decision.




I’ve been in the toy business for 19-years. Everybody thinks they can just sell them.

Eh, wrong.



The OP can sell them as new, as long as they can find the product already listed in the Catalog.



Used toys may not be sold on Amazon


Ah, shucks.

All the +TROLLING MORONS+ love me :O)



You missed this “Disney is definitely not one of them for current items.”

In general, you could be leading the op to get suspended given that you have to know which products would be safe to list and personally I spent a great deal amount of time researching this.

But if you have the time to do some hand holding to help a fellow seller identify which of the tens of thousands of products they can list and which they should stay away from…More power to you!


As Lake mentioned used toys are not allowed. Some Disney products are gated not all. Listing some as new will get you suspend some won’t.


You have 2 people on this thread who know the product lines because we actually sell them.

Then you have a bunch of keyboard cowboys who do not.

Another problem people have with Disney products is they have the wrong item under the Brand section.

If the brand says Mattel, you may not be able to sell the product. This is an internal Amazon created issue that makes an item gated incorrectly.

You can private message me with questions.

I am not wasting my time with people (other posters) who have no idea what they are talking about.

We sell a lot of Disney product.

They like most huge toy license owners have no clue how e-commerce works.




Used is not permitted in toys.


I couldn’t have said it better myself.

Why do we bother?


closed #29