I’m having some issues with some other sellers counterfeiting my companies product and listing them against us on our own listing pages using our own UPC.
My company manufactures the product in question and we use Amazon as a marketplace. In the year that we’ve been open Amazon quickly became our top grossing selling venue and our products have become quite popular on Amazon.
Now we have other sellers creating their own counterfeit versions of our products using cheap materials that we don’t use in our manufacturing process and selling their own inferior counterfeit versions of our products on our own listing page under our own UPC.
Upon contacting seller support I submitted all of our copyright information to Amazon legal and have listed our company with Amazon Brand Registry in an attempt to lock in our UPC’s so that no other seller can do this again but that process is TAKING FOREVER!
I have also done test buys of the counterfeits and submitted pictures of the counterfeit products alongside our own product to detail the massive differences in the two.
I have also contacted all three of the sellers that are listing their counterfeits against us and warned them of pending legal action if that did not stop infringing upon our copyright and selling their products as our own.
Some of the counterfeiters have even become so bold as to fulfill through Amazon. I have contacted Amazon on a daily basis about this and It’s been three months since we started this process to lock our UPC’s and get these sellers to stop.
Because the counterfeiters are selling their products for MUCH CHEAPER than we sell our own, and because one of them is fulfilling through Amazon, they have the buy box on our products. Because the process of reporting the violation and locking in our brand and listings is taking so long, we’ve lost literally thousands of dollars in sales.
On top of our sales suffering, my companies reputation has suffered greatly as well. We also do business in a number of different retail stores across the country. To try to save my companies sales I recently went about trying to make more retail store sales. Many of the stores that I talked to had already considered buying our brand buy ordered a test of the product from Amazon. Because the counterfeiters had the buy box, what the retailers received was an inferior counterfeit version of our product and they ultimately ended up purchasing from our competitors. We’ve also taken a substantial beating on social media about our products being “crap” because so many going out are the counterfeit versions.
If we don’t get these people off of our listings and get them to stop claiming to sell my companies product in the next few days, I’m going to have to close my company that I’ve worked so hard to build.
I have contacted our lawyer about the problem but I’m unsure of where to tell him to start working or what I need him to do. Do I have him contact the other sellers and take action against them? Against Amazon?
I was also wondering if there are any other sellers that have had experience with this process taking so long? Even the test buy and the violation reporting is taking forever. To me it’s obvious that this is a major violation that these sellers are committing and you would think that it would not take long for Amazon to act on the proof that I’ve submitted.
Or if there are any sellers that could advise any action that could get us the result that we need (removing the counterfeiters from our listings) faster. Like I said, if we don’t get our sales back up in the next few days, I won’t be able to pay my employees or our bills.
Any and all advice would be much appreciated.
Thank you so much.