That’s a fair point, but as I’ve mentioned before, depending upon Amazon’s systems to maintain records solely in their own databases is subject to Amazon’s infallibility in actually doing so.
We’ve had brand-registered listings for which we, rightfully:
- have the only offers
- demonstrably enjoy a degree of Detail Page Control superior to all but Amazon’s orgs in the DPC hierarchy
which nonetheless have received IPV* complaints - years after having near-incontrovertibly enjoyed the protections detailed above.
In each case, the complaint was directly attributable to the listing’s Main Image having been changed.
In each case, none of the other images we had previously uploaded to the brand-registered listing’s Image Gallery had been changed - only the PDP’s Main Image was involved.
In each case, there was no discernible evidence to be found - via that available from Amazon itself, or from mechanisms & solutions that we employ outside of its immediate purview, to indicate that another 3P Seller, or any of the Amazon orgs** were responsible for the change to our copyright-protected image uploads*** to the listing.
Including, but not limited to, the fact that no other offers appeared at any time on any of those listings, I think it reasonable to conclude that these changes were obviously not attributable to those most-persnickety of listing problems, “hijacks” and “contributions from the ART” (“Amazon Retail Team”).
Thus, it seems reasonable to me to conclude that the most-likely reason for these changes to have occurred is directly-attributable to actions of Amazon’s automated mechanisms (probably, I think, the ASIN Change/Merge Amabot).
If such a scenario is possible - and evidence available in the various Amazon Seller Forums & elsewhere suggests that our own experience of it is not merely-anecdotal - does that not constitute a fairly-compelling argument, in and of itself, that any dependence upon Amazon to maintain the sole responsibility for records pertinent to our business is a path fraught with peril? Have we not all seen the frequency with which Amaglitches have demonstrated that peril? Cannot most of us who’ve sailed The River for any substantial time attest to an awareness that what Amazon intends and what it does are not always entirely compatible?
In each case, our privately-maintained records**** saved our bacon - providing clear evidence of exactly which of the trillions (quadrillions?) of URLs that Amazon supports in its databases hosted the Main Image that we had originally uploaded to our brand-registered listing’s offers proved to be the crucial turning point.
In each case where we proved able to provide clear evidence to Amazon of exactly which of the trillions of URLs it supports in its databases actually hosted the image we had uploaded to our brand-registered listing’s offers, the complaints were quickly & speedily dismissed, our Main Image was substituted in place of what the ASIN Change/Merge Amabot had replaced it with, and sales continued apace - even when we had not secured a retraction of the Complaint ID from the complainant.
In each case, had we depended upon the information available strictly in what was currently displayed by/downloadable from Amazon, I think it reasonable to conclude that our offers would likely to still-be lingering in the limbo so many of our fellow sellers have reported for so long.
I would submit that there two courses to choose in this regard - one can choose to depend upon the capriciousness of chance, and let the chips fall where they may - or one can take matters into their own hands, and increase the odds that the chips will fall in one’s own pot.
IPV is an acronym for “Intellectual Property Violation” (perhaps more-properly, “IPRV” - Intellectual Property Rights Violation).
I attribute this acronym largely to the efforts of such seasoned forum veterans as our friend @Schadenfreudist, whose tutorial on the topic linked below and whose posts over the years on this subject can prove mightily useful in combating improper IPV complaints.
Likewise, I attribute coinage of “ART” - acronym for the Amazon Retail Team whose well-dreaded contributions have often enough proved, for many of us and Amazon’s bottom line itself, somewhat-less than optimal - to Schady, who was the first I saw to use it.
Schady’s IPV tutorial is here:
The Schadenfreudist answers your IPV Questions
Those entities in Amazon’s infrastructure that are granted a higher degree of DPC, in the standardly-understood hierarchy, such as the higher echelons of management, the Business Team, the ART, the FCs, the Catalog & FEEDs Department, etc.
Intellectual Property Rights law is a complicated beast, hence the fees that seasoned-and-savvy attorneys in that field of practice are able to regularly command (or, sadly enough, those who are mayhaps not of that decidedly-and-demonstrably-superior ilk in such regard are also able to enjoy (see Footnote); I remain confident, nevertheless, that the (apparently) commonly-held perception that Amazon’s published policies & Terms of Service(s) indicate that merely uploading an otherwise-copyrighted image to its databases immediately abrogates prior Intellectual Property Rights protections under the color of U.S. law(s) has little if any basis in demonstrable fact.
While I am not entirely oblivious to the likelihood of an adherence to that most-primal of all human instincts - simply stated (and often enough, too simply stated), self-interest - our friend @MMTC raises a valid point in the discussion seen to date in Schady’s IPV tutorial thread: there are “shysters” whose activities on one’s behalf while they are Members at the Bar in a given jurisdiction are quite-likely to holder greater weight in jurisprudence than are the efforts of any and all who are not.
Amazon’s reports (sadly enough, only available in any large degree to those willing to foot the eminently-reasonable $40 monthly fee to enroll in the Professional Selling Plan (link, Seller Help Content) can prove extremely helpful to the astute biz owner who is cognizant of the need to depend on no other entity to keep up with her/his pertinent data.
Among the most-useful of these reports - typically provided in one or another of the file formats usable in such spreadsheet programs as Microsoft Excel (the “gold standard,” what Amazon itself uses, & imho well-worth the now-minimal cost) - are “Category Listing Reports,” which come pre-loaded with fields that, with a little effort to secure such data as image URLs from Amazon’s Image (older listings) or Mobile Media (newer listings) for a listing’s offer that a 3P Seller creates, can prove mightily-useful in conducting business.
I’ve posted a time or two or four about Category Listing Reports’ usefulness, and how to download them, such as in this post from 2018:
Amazon Brand Registry How to update existing products from old brand to new brand