New Feature Flash: Small Business Badge Update
As part of our ongoing commitment to the success of small businesses, we have been testing a Small Business badge to help customers identify products from small business brands and artisans in Amazon’s store. We are excited to share the badge has launched and can be found in search results and on detail pages for products from eligible small businesses. Learn more here
Seller_6nxTyTW8nFvgJ
Where do you go to enroll?
Seller_T5Mv3ZCUSh7Zl
There have been forum reports that the Small Business Badge slowed sales.
Does Amazon have an official response/rebuttal to these allegations?
Seller_WVxwoDsePiOrR
I would really like to get rid of it. The last 4 days sales have been down about 25%. Ad spend the same. I know there are a lot of other factors, but having it on the search page will probably immediately remove us from consideration as people want to buy from “Amazon”.
Seller_fZGex7LXe89lc
Hi Wyatt
Do you know if this is going to be rolled out to Brand Registered sellers that don’t live in the US?
We qualify on every level except that we don’t have a US address.
Jessica_Amazon
@The_Sawle_Mill. Thanks for sharing these comments. The Small business badge was created to help customers discover and support small businesses in their communities, with the ultimate goal of driving increased awareness and purchase of selection from small businesses in Amazon’s store. We are connecting individually with sellers who do not wish to participate in the program, to learn more on how we can continue to improve the experience for sellers on Amazon.com.
Thanks,
Jessica
