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New Brand Analytics search dashboards are now available
We have launched two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.
The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. The end-to-end shopping behavior data helps you diagnose sales funnel issues. The behavior and demand data combination helps you improve your catalog quality.
The Search Query Performance dashboard answers the question, “what queries led customers to my product?” and includes Brand and ASIN level performance for each query.
Go to Brand Analytics to start running your search queries today.
12 replies
Seller_SZSEWU6x5bLMN
Does the data include both PPC and Organic traffic?
Seller_LwUhSN3kUAXlg
Can I suggest adding these to the navigation in the brand dashboard, presuming you feel they’re useful?
Seller_YLAgBxtIvJV6W
Can you please include all size / color variations on the detail page into the add to cart and purchases data?
Only including one single ASIN variation in the purchase data - when there are many size / color options on the detail page, does not provide any meaningful insights.
Seller_OChH0VD9utdxq
Is there any data to show when the buyer removes a product from their cart in favor of the cheaper chinese version you show to them after they add it?
Seller_OxjIxwlMmwmlP
I just discovered a few high value keywords we didn’t think about… Thanks for this!
Seller_FABaq0EvTvVwA
Seller_y6L9eKSHRItQw
I’d love a little more explanation about the columns!
Seller_3hAZEIw9x9FDG
Very helpful, thanks! Will the reports be available for download in the future?
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