Amazon customization missing 3 main most important feature
1- %90 or more customers are using their phone “not their pc/mac” and they do not see the preview at all before adding it to their cart, they are not aware of swiping back up to see the preview, therefore before they can add it to their cart, preview of their item must be shown with a required tick box "where they approve the preview/spelling/no copyright/no trademark. This is a must option. Or at least a mandatory video watch one time per account that shows how to use the customization tool and see the preview before adding it to cart. Having the preview moving down right on top of the add to cart will also help.(For multiple surfaces it is even harder since there is no preview approval step)
2- Additional surfaces without being able to charge extra is not useful at all, additional surfaces must have the option to charge extra.(This feature can be easily added with if/or option).
3- Same as number 2 If/or customization with pricing change is a must, customer needs to make selection before they start customization and depending on the selection, customization will show up with price reflecting.(example, would you like to add text or image or both? would you like to customize back/front /side/top/bottom etc depending on the product and then depending on the selection you will set up your customization and pricing.
I love that now fonts and colors can apply to all listing but I wish we could select ASIN list to apply as we do Print/Embroidery/Laser and can’t use same fonts for all the listing so we will have to do individually.
Last but not least, customer can not see the customization details on their order history, I mean they can see the text only but it is almost hidden(they have to go order details and click on “more” to expand and “more” does not seem like button to click on at all. If they ordered image customization they can not see that on their order history the customization at all.
Above all from customer feedback that we have gathered over the 3.5 years selling custom products on Amazon.
Before I forget, give approved sellers to extend ship out dates as customers are making mistakes and as all of you very well aware of customers do not respond or see messages from sellers, due to incorrect customization input from customers we have to contact customers and they do not see or respond back so we have to cancel these orders , therefore give us the option to extend shipping dates or do not count cancellation that effects our metrics, Also sometimes customers leaves a note in the customization section instead of the actual customization that we must contact them back.