My selling privileges have been deactivated on Amazon. And I submited Plan of Action to Amazon Team for twice. But they didn’t work. Could you give some advice? Please.
Here is the Plan of Action to send:
Dear Amazon Team,
My Amazon Selling Privileges have been removed on March 6 because of violate Amazon ASIN Creation policy.
I immediately checked all products records of my account when I received the performance notice.
And I carefully checked the product template upload records in the seller account. My team member and I held an urgent meeting to figure out the root causes. I summarized below reasons of the usage of incorrect variations. And the main reason is that the quality of this batch of goods did not meet my expectations. I am worried that it’ll receive negative reviews from customers later. To keep the listing five stars , I created a variation but I’m not fully get hold of with Amazon’s variant rules.
About these variations:
Parent ASIN: [XXX] Children ASIN: [xxxx; xxxx]
Parent ASIN: [XXX] - Children ASIN: [XXXX XXXX]
I merged different products into the same parent ASIN. I mistakenly thought, providing customers with more choices of product, which will bring our products more competitive advantages. In order to attract more customers’ attention to our new products, provides more color option of these products.
About the Parent ASIN: [XXX] Children ASIN: [XXX XXX ]
I created a variation for providing customers with more choice about the product, provides them a pleasure shopping experience. At the same time, I hoped that ASIN XXX can increase the exposure of the ASIN XXXX. I want to win the customers trust and enhance customers loyalty to our products.
I’m clearly realize that’s completely prohibited by Amazon after this big mistake I made. I immediately deleted the incorrect variant information to resolve the multiple misused variations in my account. And thoroughly checked the account for other incorrect operations.
Personally, I relearned Amazon’s create variation policy. Such as [Create and manage listings ] [Variation Relationships Overview] and other kinds of policy. I make sure that I never make these mistakes again. I realized that only high product quality and great customer service can win the customers trust and enhance customers loyalty to our products. I will try my best to provide customers with more detailed product descriptions and more realistic picture displays, and the good customer service.
My team organized a number of meeting aim at the problem. We have formulated below measures and an account selling development plan.
1.We will divide two level accounts. Level 1 has all permissions but not take part in product editing. Level-2 only in charge of a new product launch, but not includes product picture/ description/ price/ category modification.
Level-2 editor, product designer, product photographer and QC will complete each new product update together, to make sure that the product displayed on Amazon totally match our actual product. Level-2 will create variations in a standardized way and detail product information, such as color, size and weight. Then, they will submit to level-1 double check, to make sure create variations in correctly.
We’ve changed the manufacturer and strictly control the quality of the product. Our quality inspectors went to the factory for supervising the product quality. We’ll strictly test the product at least 30 times before we sent them to Amazon. (Attachment is invoice about different manufacturer. The upper one is old manufacturer, the below one is our new cooperated manufacturer.)
Organize regular employee training. One of that, asking Seller Support and Performance Team for help about our unclear rules. It will effectively prevent recurrence of policy violations. Hold a meeting everyday, asking each employee to summarize their work. To avoid the same problem from happening again. On the every Friday afternoon, we learn the Amazon Policy through watch related videos.
Promptly deal with all feedback from each products on the account, especially negative feedback and suggestion. Based on customer feedback and their questions about the product, we timely modify product descriptions caused of the negative. Selling products stand from the customer’s perspective.
To be able to do better on Amazon, my team set up a dedicated product development and design team already on March. We’ll independently develop more great products to meet customer needs and provide more product options to Amazon customers. We extremely need an opportunity to start again.
We are looking forward to hearing from you.
Can somebody tell me what should I do? What’s the problem with my plan of action？If you got few minutes, please send me some suggestion. I would appreciate it. Thank you a lot.