List of restricted WORDS for title?


Goodmorning. I am trying to find a list of restricted words for titles. I believe I have read using words such as “Christmas” in the title will suppress a listing. I can not find a link that lists words that may suppress a listing. Does anyone have a list or a link to the list. Thank you in advance.

Lovin Life


I too am curious about this. I have heard using deal words like: free, deal, cost, cheap or value may get it suppressed … is that true?


I sell two different kinds of Christmas Ornaments, and have the words “Christmas Ornament” in the title. I haven’t had any problems with those listings being suppressed, though that could be because it says what they are. This is what Amazon’s Moderator said: ASINs violating Amazon title guidelines to be suppressed from search


Thank you! The product I am listing is from the company’s 'Holiday Tradition" collection. I was afraid to use that in the title, thinking it may suppress the listing. According to Susan’s list in your post, I should be ok.


Yes, I think you should be fine. I have about 2,000 ornaments listed, all with “Christmas Ornament” in the title.

Good luck!


In addition to the previous replies, Amazon recently started enforcing their Product Title Requirements, which means that any non-media ASIN may be search-suppressed if it violates any of the following criteria:

  1. The title exceeds 200 characters, including spaces.

  2. The title contains promotional phrases, such as “free shipping”, “100% quality guaranteed”.

  3. The title contains characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦

  4. The title contains no product-identifying information, such as “hiking boots” or “umbrella”.

Here you can learn more:


Thank you!

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