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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Order was purchased on Tuesday September 17th at 10AM, I dropped off the package on Wednesday September 18th at 7:46 AM, September 20th package was held by UPS because APT number is incorrect or missing, order arrived on Sept 25th when I got everything resolved with UPS, buyer got refunded because order arrived too late? Below is the attachment of buyer getting refunded / me emailing him asking him to send it back because I do not do a returnless refund, also opened 2 safe T claim and both got denied after going back and forth. Please someone help me, I cannot lose ~$600 just because UPS delayed the package. (date on picture may differ because I got a call from UPS since the 20th)

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the link of shoes are the same asin.

why the shoes sizes are partly displayed on the iPhon screen on the amazon site, the computer screen can be fully displayed ?

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My account is very slow when adding listings to my inventory. The window will freeze then finally allow me to add details. I have tried different computers and different browsers with now luck. Please help.

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I have never experienced such a sluggish shopping festival. I am very shocked. There is only one sale so far. How are your sales?

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My account has been deactivated for months now with multiple attempts to reinstate it by providing proper documents, identification, and statements. None has been successful and it seems like they won't hear me out any longer. I only buy from verified online retailers and I haven't dived into the wholesale side of buying yet. The products that I have bought are all legitimate with proof and invoices to back it up. I'm not sure what else I can do now to get my account reinstated. What will happen to my inventory that's at Amazon right now? Can I have it shipped back to my address? Any help is greatly appreciated, thanks.

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My account deactivate
by Seller_YD9lMh4hJJHjy
Amazon replied

I am open new account Seller centre But now my account deactivate Section three violation But I don't sell any product I'm listening Portable house after some day This How's also deactivate because I don't like I'm thinking I am silly another product But now my accounts deactive.Why?I don't know what is the reason this one Also I don't know

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IF YOU'RE NEW - DO NOT SELL ON AMAZON FBA
by Seller_8XwYBTQorV7RK

This is a message to all potential new Amazon FBA sellers - do not sell on Amazon FBA unless you've read through ALL their policies in detail.

As a new seller, I've had an extremely negative experience selling here with many surprises, and I ended up being charged over $3,100. Some of these surprises come from policies that are hidden and you won't know, until it's too late.

With a failing business (from the ridiculous FBA fees that are charged just for storage), I decided to stop selling on Amazon FBA. With this, I was given an option to stop Amazon FBA and have the items returned to me. In this return process, I tried to look to see if I would be charged for this - nothing was to be found during this process. Amazon ends up charging me over $3,100 for the FBA removals. If you didn't search for their policy using the exact search terms of "FBA removal order fee" then you'd also be unaware of this policy, and subsequently charged.

Getting in touch with Amazon support has been horrible. My feeling is that this is intentional, making the process of contacting an actual person difficult while they have their support team offshore. I have a couple of email responses from members of their "leadership team" (Amala S. and Kurt L.) who both give me a copy and paste exact same response. No real help there, unsympathetic, while treating you just as another number.

From what I've experienced, I wouldn't doubt many others feel the same. If you have experienced something similar, I would encourage posting here and discussing, in order to help and save others the headache and financial hardship. This has left an extremely negative experience with Amazon as a whole, and this is my genuine warning to all potential Amazon sellers.

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@Seller_nS0jcFQNDLG3e Can you please assist and review these cases for us as we received conflicting answers. This is our last attempt to get a clear answer or to get this problem solved. Are we losing our Catalog Creation approval for this brand? Do we still have authorization and if so, why can't we list new items? Please help. Thank you.

Recently we attempted to create a new listing for new products from a brand that we were approved for Catalog Authorization on the brand since 9/22/2022. We were selling the brand previously but have continued to sell and have been creating listings for this brand since the approval without issue until recently.

Recently, when trying to create a new listing for the new products everything seemed to be fine until we tried to submit the listing, we received the 5461 error (need to apply for catalog authorization for the brand). Since we had already been approved we opened a case to clear the error. The Catalog Authorization approval date then changed to 11/14/2024 with Seller Support requesting that we recreate the listing as instructed. If the same error occurs again then we should reapply for Catalog approval again. We received the same error and so we reapplied as instructed. However, this time the request was denied. We applied for other brands under the manufacturer and received the same “copy and paste answer”.

Requested more assistance from Seller Support since we had prior approval and now were declined, Case ID 16690533211. This is what we received back:

“We are currently not accepting applications for this product. To maintain a safe and trustworthy shopping experience, we restrict certain products from being listed or sold on Amazon. If the ability to list this product changes, you will be able to apply for approval to create ASINs for ** XXXXXXX **. In view of the aforementioned, we had to decline your application.”

Why the system let us fill out the application if Amazon is currently not accepting applications. Again, we are not a new applicant as we have approval to create catalog since 2022.

Amazon Seller Support had previously acknowledged that we had been approved for Catalog Authorization of the brand. See below. Why did Seller Support lead us on with asking to reapply and then decide to decline the requests? Did Amazon want to change our status?

Receiving an error while listing a product

Case ID 16659348931 08:00 PM 11/18/2024

“We are aware of the ongoing concerns regarding the error 5461 that you are currently experiencing in relation to the brand. Furthermore, we acknowledge your understanding that you previously received authorization for the brand.”

Note: We are not the manufacturer or brand owner. No sales restrictions are in place, only need approval for Catalog creation. We also purchase from an authorize distributor/source for this brand.

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PREMIUM A+ CONTENT Unlocking help help
by Seller_iNNBmbxGSLFnM
Amazon replied

Hello,

I am currently facing an issue with premium A+ content for almost a month.

I done what the rule required, Premium A+ content was not granted on my seller's account .

Someone can check and escalate it?

Thanks in advance!!

Case ID 16599976381

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A+ Aplus A Plus Not updating
by Seller_2omk2HP8QFl7b
Amazon replied

Is anyone having issues updating their A+ pages? If you are not having issues, how long does it take for your A+ changes to get posted and go live?

I have gone through the submission process multiple times. The system allows me to submit the changes for approval (after the ASINS have been uploaded in). But the A+ stays in "draft" status even though I can see the "Cancel bulk action" button.

I have waited for a week for the A+ to get accepted but nothing seems to be going through for me. Not sure if this process stated to take much longer than it previously did or there is some bug in the system.

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