If you're a seller enrolled in Amazon Brand Registry, you can now read, sort, filter, and respond to customer reviews of your products on the free Amazon Seller app. You can also report reviews that don't conform to Amazon's policies.
The customer reviews dashboard is available in the US marketplace. In addition to sellers, the dashboard can also be used by the agent, representative, or manufacturer of a brand.
If you don't have the app, download it for Android devices at Google Play or Tencent (for sellers based in China). For Apple devices, visit the App Store.
Great News!
Huge for brand owners. Thank you Amazon.
*would also be nice to extend to all sellers, but understandably due to listings having multiple sellers this may be complicated.
A post was split to a new topic: Trouble registering with brand registry
If I respond to the customer’s review, will the customer receive a notification email to read our messages?
I have the app and brand name register owner on amazon but I dont see where I can do that? Can some one point out where to go?
I was really hoping that meant we could leave feedback on customers. . . .
Reviews & feedback should go unanswered.
Any questions should be directed elsewhere…
Reviews & feedback should stand on their own merit.
What should get added is a buyers record of reviews & feedback, similar to Ebay
I thought this was already possible on the desktop, in fact, we’ve been replying to customer reviews since early 2012.
I this just news that is is now enabled within the “Amazon Seller App” (which no real “brand owner” uses anyways)?
I am in the U.S. Pretty sure I found the customer reviews dashboard on my desktop: Performance > Brand Dashboard > Customer Reviews. I see I can comment on reviews. But I don’t see how to use the dashboard to report inappropriate reviews.
Will this be extended to handmade since we do not have multiple sellers on our listings? We’re a little more than brand owners over here.