There is absolutely no point in responding to product reviews… it’s utterly worthless. Amazon purposefully hides the responses. Customer gets no notification. Literally no one sees them. On the review itself it doesn’t even show that there are comments until you click the comments button.
And then on top of that, Amazon does nothing to educate customers that product reviews are NOT a form of communication about your order. I’ve seen countless examples on our products of customers leaving a product review that says E.G. “I don’t like it, how do i return?”. I’d love to be able to contact the customer and let them know, but amazon won’t let us.
That being said, I still respond to negative reviews anyway just in case… thinking about stopping because more and more it just seems like a waste of time.