I’ve been selling on Amazon for a few years, but am just a small-time account. One product and only a few dozen units sold per month.
I recently noticed that the first 6 words of my product listing consistently appear, verbatim, in the Search Term Report for my AUTO campaign. Each month, that phrase is in the report – and converting! – but I don’t understand why. You might say, titles should have keywords so this just means my title is good…but that just can’t be true. Given my low volumes and general lack of brand-name recognition, the likelihood that 3-4 people per month are typing in the exact first 6 words of my listing title – in order and including both my trademarked brand name and ‘stop words’ – is very small.
I figure this must mean something – like when ASINs appear in your search term report from Product Campaign match types.
Does anybody know where these search terms come from? I don’t have affiliate links.