I came into some NEW info that may explain some of these questions … or may not. Hard to really say how much is implemented and to which account types . STILL … all this is stuff you need to know if you are creating Product Pages and using your own UPCs (not GS1).
We’ve talked about GS1 UPCs vs the eBay bought ones, which still mostly seem to work, in here a lot recently. However … Amazon has been changing things, including the help files I believe. So IF you haven’t been keeping up …
Some data on Amazon 2015 Product Counts :
323 million - March
485 million - July
467 million - Oct
To many duplicate pages of the same product.
- Amazon doesn’t like it.
- Buyers don’t like it (I can attest to that myself …)
- Brand owners (and I mean major Brands) don’t like it
Amazon is cleaning up the catalog. Since the issue is +duplicate pages+ … 2 things are needed.
Go through existing products to identify duplicates. Well … reportedly there were over 5 million suspected duplicates.
Preventing NEW duplicates of existing products
- Updated (not sure when or if it even matters when though) help page on using UPCs “We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid.” = Violation using your own UPC for any product not your Brand or not matching GS1 data.
- Per my other post in another thread Amazon has roughly 350 Major Brands (up from the 300 I thought existed) who have been in contact with Amazon. The contact ? Supplying Amazon with UPCs owned by their Brand
How does this affect creation of new pages ? All data a seller enters (Brand, UPC and whatever you provide) gets checked/compared apparently against whatever. NOT just Amazons catalog as always thought. The above quote from help says it’s checking against data provided by GS1 … so maybe Amazon is checking against GS1 and the manu. provided data also. Not sure there.
Anyway, from what I was told, there is apparently a back end part which compares the UPC you provide against a list of UPCs provided from the Brand. Non match means invalid means violation means possible suspension.
News #2 … Bundles and Multi-packs …
Apparently Amazon will no longer allow the creation of a bundle/multi-pack not created by the manufacturer. And especially no more bundles with Brand X and Generic or MyBrand (Brand Registry) … so no one else can possibly sell this because they can’t have MyBrand.
BOTTOM LINE …
Changes are here or coming on the creation of product pages. The help is using the word ‘violation’ which means if not careful you can find yourself suspended.