With the new Brand Referral Bonus program, brands can improve their off-Amazon advertising efficiency while earning a bonus.
Brands can earn a bonus averaging 10% of promoted product sales when they direct traffic from their off-Amazon marketing campaigns to their Amazon listings. In addition, brands collect the same bonus for any of their brand’s products the customer purchases in the following two weeks. The bonus is provided as a credit to their seller referral fees.
We’ve created a short how-to video to help you get started with the Brand Referral Bonus program.