How to write product descriptions?



When I am writing out my product descriptions, how can I bold lettering and add spaces between paragraphs?

When I write out my product descriptions, I have multiple paragraphs so it is easier for my visitors to read…but when I “save and finish”, the product description ends up being 1 big paragraph.

Please view link below as an example of how I would like to write out my description.

Thanks so much for the help :slight_smile:


I tried to go through the title and find all the violations in it but it hurts my eyes…no kidding.


You really DON’T want to copy that title, it’s fraught with problems that may lead to suspension. No bold lettering in titles is allowed.


Apart from the fact that it’s an eyesore…


Wow how many violations are in that title?
> THE BEST Vitamin C Serum For Your Face Contains 20% Vitamin C + Amino Complex + Hyaluronic Acid Serum- Potent 20% Strength Vitamin C + 11% Hyaluronic Acid Will Leave Your Skin Radiant & More Youthful Looking By Neutralizing Free Radicals. This Is The Anti Aging Serum That Will Finally Give You The Results You’ve Been Looking For. OZ Naturals, THE MOST EFFECTIVE C SERUM AVAILABLE!


Also I’m pretty sure adding “THE BEST” “THE MOST EFFECTIVE C SERUM AVAILABLE!” in the title is a violation.

and also this “Will Leave Your Skin Radiant & More Youthful Looking By Neutralizing Free Radicals” and this “This Is The Anti Aging Serum That Will Finally Give You The Results You’ve Been Looking For.”

and this “Contains 20% Vitamin C + Amino Complex + Hyaluronic Acid Serum- Potent 20% Strength Vitamin C + 11% Hyaluronic Acid . OZ Naturals”

In fact why aren’t these in the description or bullet points instead of the title?


Lol it looks like someone copied the bullet points and squeezed them all in the title…


Thanks for your responses but I was referring to the actual “product description” section, not the title of that product posting example.

If you scroll down that page and view the actual “product description” section…You will be able to see how the description is separated into small paragraphs versus one big paragraph. And the Seller uses bold lettering. How do you go about doing this?



Ha! sorry we couldn’t get past the title mess…The company must be paying extra for the presentation of that listing the way it is. 3rd party sellers are not allowed to make such listing with the paragraphs. Amazon has a program where the companies will pay X amount to advertize their listing in such manner.


have you tried simple html
br - line break
p - paragraph break

Each of the html codes is between angle brackets (above the “,” and “.” on a standard keyboard). Amazon discourages the use of html codes, but these work for the descriptions I have added to book and dvd pages.


My interpretation of this amazon “help” is somewhat different than yours. See emphasis.

And I’m really not sure how well written this “help” is, when a “?” is considered to be bad data.


You need to read up Amazon policy on what you are allowed to do on a listing. Sellers can do a lot of things, it doesn’t mean they are allowed to or are immune to suspension:

When you create product detail pages on Amazon, you agree to the following rules and restrictions:

Using page-creation tools for any purpose other than creating product detail pages is prohibited.
The use of false product identification information, including UPC codes, in product detail pages is prohibited.
The "Add a Product" feature is to be used only to create pages for products that do not already exist within Amazon's catalog. Creating a product detail page for a product already in the catalog is prohibited.
Using the "Add a Product" tool to cross-merchandise or cross-promote a product is prohibited.
For Books, Music, Videos, and DVDs (BMVD) a single detail page may not be used to advertise more than one product. BMVD-only product bundles must be defined by the publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the product identifier for any unique item in the bundle.
Detail pages may not feature or contain Restricted Products.
The inclusion of any of the following information in detail page titles, descriptions, bullet points, or images is prohibited:
    Pornographic, obscene or offensive content.
    Phone numbers, physical mail addresses, e-mail addresses, or website URLs.
    Availability, price, condition, alternative ordering information (such as links to other websites for placing orders), or alternative shipping offers (such as free shipping).
    Spoilers regarding Books, Music, Video or DVD (BMVD) listings (information that reveals plot elements crucial to the suspense, mystery or surprise ending of a story).
    Reviews, quotes or testimonials.
    Solicitations for positive customer reviews.
    Advertisements, promotional material, or watermarks on images, photos or videos.
    Time-sensitive information (i.e., dates of promotional tours, seminars, lectures, etc.). 
When creating a listing or when matching a listing to an existing listing, sellers must follow Amazon listing standards for any product sold on
    All products should be appropriately and accurately classified to the most specific location available. Incorrectly classifying products is prohibited.
    Product titles, product descriptions, and bullets must be clearly written and should assist the customer in understanding the product. These attributes should comply with the category-specific style guide recommendations.
    All product images must meet general image standards as well as any applicable category-specific image guidelines.
    *Using bad data (HTML, special characters */? etc.) in titles, descriptions, bullets and for any other attribute is prohibited.*
All products listed on must meet North America product safety standards. Learn more about Choking Hazard Warning Requirements (CPSIA).
When creating a product detail page, provide only information that pertains to the features of the product in general, not the condition of your particular item. Product detail pages may be used by any other seller to list the same product. When listing an item for sale, sellers must use the offer listing pipeline. Within the offer listing pipeline, sellers are provided an opportunity to note their item's condition, quantity, price, and other seller-specific details that are relevant to a specific listing.
*Do not include HTML, DHTML, Java, scripts or other types of executables in your detail pages.*

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