We launched a new listing on June, the sale price is $26.99 - $27.99, we invested a lot of advertising, and sales have been steadily rising. But from July7, this listing had been maliciously sold several times with very low price $1.99, $2.99$, $2.88, it caused this listing has not Buy Box with normal sale price($26.99-27.99) from August. We reported this case to Amazon and contact Amazon customer service many times, but each time we receive a reply from Amazon customer service: The Buy box is decided by Amazon system, it can not be controlled by us, I am sorry, we can not help you! We tried various ways to hope that this listing could regain the Buy Box, but the only way to get Buy box is to cut the price and drop it to the low price of being maliciously sold, but this price is not enough to pay Amazon’s commission and FBA fees. Our product costs are relatively high, and the current sales price basically has no profit! We can’t do price reduction. This listing has not been in the buy box for half a month. The sales from 50-60pcs/day to 5-6pcs/day now. We have arranged a large amount of items sent to the Amazon warehouse. However, because there is no buy box, we can’t advertise or participate in any Amazon activities! We don’t know how to deal with these thousands of stocks now.
In addition, there has always been a doubt, why Amazon does allow a listing to be sold by different sellers at the same time? But at the same time open a transparent plan? If you want to protect your listing from being sold by other sellers, you must join the transparency plan, but you must pay for transparent plan. For Amazon, the label fee is $0.05/pcs.
We understand that Amazon wants buyers to have more choices when the buyers choose the product, But Amazon should know that you can’t fully control all sellers, if you allow a listing to be sold by different sellers without any requests, there must have unfair competition and you can’t guarantee that all the sellers are selling the same product, you can’t guarantee these sellers are real sellers. This is NOT fair for some sellers who invested a lot of time and mony to operate this listing.