Q4 2020 FBA Hurdles**, a recap:**
First hurdle for Sellers - IPI Score of 500 or greater in order to have ‘unlimited storage’.
Second hurdle for Sellers - The stock (per ASIN) you can ship to FBA is limited to approximately 3 months trailing sales.
Third hurdle for Sellers - New ASINs limited to no more than 200 units.
Fourth hurdle for Sellers - Incredibly long check-in period for FBA, all the while Prime snags the ‘buy box’ allowing Buyers to reserve a product that may or may not be in stock to be shipped in time to satisfy their needs.
I love FBA and my Buyers love FBA, but the sad truth is that unless you are considered an ‘essential product’, FBA is not going to be there for many Sellers, especially for seasonal products that move exponentially during the holidays.
We will ship maximum allowable per ASIN in September, and maybe October when we can, but for November, December and January, in order to have the ‘Buy Box’ where a customer can purchase and have the product shipped same day, we have no choice to go FBM this season.
Amazon has been slammed since this virus hit. They are reportedly short staffed and are currently shipping volumes (every day) that rival some of their busiest 2019 days. The truth is that shopping patterns have changed; people started buying goods online in March in greater numbers than ever and many are not yet going back to traditional retail, if ever. This is the new normal until Amazon is able to ramp up to meet demand, which may take a year or more.
Think, plan, pivot, adjust… and be happy that we have established ourselves online. Sellers that were ‘brick and mortar focused’ are in a much worse position. My only concern is will we still sell the same volumes filling orders FBM as we did with FBA?